#Sweden #Stockholm #Youth Advocacy #Psoriasis Awareness #IFPA Campaign

Young Voices Rise Against Stigma on World Psoriasis Day 2026

On October 29, 2026, over 100 million people across the globe will observe World Psoriasis Day, a day dedicated to raising awareness about psoriasis and psoriatic arthritis. The International Federation of Psoriasis Associations (IFPA) is leading a global campaign entitled "Look Beyond My Skin" aimed at eradicating the stigma and discrimination faced by young individuals living with this chronic condition.

The Silent Struggles of Youth

A significant concern is that one in three individuals suffering from these conditions experiences initial symptoms before turning 20. As these young people navigate their formative years, they often grapple with the harsh realities of stigma and judgment due to their appearance. Daniela Chapman, a 29-year-old from Panama diagnosed with psoriasis since childhood, recounts her painful experiences in school: "Nobody in my class wanted to hug me or sit next to me. If I touched something in class, some children would go and clean it." Such experiences have lasting effects, including clinical depression, hindering not just social interactions but overall wellbeing.

Similarly, Christine, a 23-year-old from Sweden, remembers a customer at her part-time job who questioned her ability to work: "She approached me and asked, ‘Are you allowed to work here with those things on your arms?’ I attempted to explain that psoriasis is not contagious, but she just left her bag of candy on the counter and walked away.”

Both women have since become active proponents of psoriasis education in their respective countries, striving to enlighten others about the condition. Christine highlights a crucial point: "A society lacking information is part of the issue for young individuals. That’s why awareness campaigns are vital—if you don’t know anything about something, you can’t understand it."

A Call to Action: Inclusive Environments

The IFPA's global campaign sheds light on the often-marginalized voices of youth suffering from psoriatic diseases. Frida Dunger, the Executive Director of IFPA, emphasizes the critical need for inclusivity: "Young people with psoriatic conditions have largely been overlooked in global health agendas. During this pivotal stage of their development, many confront bullying, exclusion, and discrimination. One in three avoid job or academic opportunities for fear of being judged or ostracized, which not only impacts their lives but society at large by preventing these young individuals from reaching their full potential."

Mental Health Matters

Psoriasis is a chronic inflammatory disorder affecting both the skin and joints, represented by a higher risk of cardiovascular diseases, type 2 diabetes, and obesity. The mental health ramifications for young people are particularly alarming. Research indicates that young individuals with psoriasis face a significantly higher likelihood of experiencing depression and suicidal thoughts compared to their peers without the condition.

"Psoriasis is a tough ailment to endure during a vulnerable time in life when belonging and self-esteem are critical," states Tarlan Oskooei, President of the Younger People with Psoriasis (Ung med Psoriasis), a Swedish organization supporting over 2,000 members. "Shame, anxiety, bullying, hurtful comments, and the stares of others are daily realities for many. Some start to avoid social situations, creating a cycle of isolation and loneliness."

A Global Perspective

As part of this year's campaign, the IFPA conducted interviews with 20 primarily young adults aged 18 to 37 from around the world. Their stories have been compiled into a series of mini-documentaries. In addition, the IFPA is publishing a global report centered on young adults living with psoriasis and psoriatic arthritis, providing a unique platform for these individuals to narrate their experiences.

Through the "Look Beyond My Skin" campaign, the IFPA urges societal stakeholders and policymakers to eradicate stigma and discrimination against individuals with psoriasis and integrate mental health support as a regular aspect of dermatological care.

For more information on the campaign, visit IFPA's official page.

To read the report on young people living with psoriasis, check out this link.

About IFPA

The International Federation of Psoriasis Associations (IFPA) is a worldwide non-profit organization founded in 1971, headquartered in Stockholm, Sweden. It advocates for improved care, increased awareness, and better quality of life for individuals living with psoriasis and psoriatic arthritis. For more details, visit www.ifpa-pso.com.