#United States #Wichita #Collegiate Athletes #Freddy's Burgers #NIL Partnerships

Freddy's Collaborates with Twelve College Athletes

Freddy's Frozen Custard & Steakburgers, a popular fast-casual dining concept, has taken a bold step into the world of collegiate athletics by announcing a new partnership. This innovative initiative focuses on awarding Name, Image, and Likeness (NIL) deals to twelve student-athletes representing universities in Kansas, Arizona, Alabama, Texas, and Oklahoma.

The excitement surrounding this partnership is palpable. Kadyn Proctor, an offensive tackle for the Alabama Crimson Tide, expressed his enthusiasm, stating, "Freddy's has delicious custard, so of course, I was excited to partner with them!" His sentiment is echoed by the athletes at the forefront of this initiative who are eager to engage with fans and share their love for Freddy's menu.

The collaboration showcases a diverse group of athletes excelling in various sports, including soccer, football, volleyball, and track and field. By leveraging the power of social media and their own platforms, these collegiate stars will share their personal favorite menu items, creating a unique connection with their followers. Kenna Miller, a standout outside hitter from the University of Texas, shared her thoughts, stating, "Burgers are one of my favorite foods, and Freddy's makes a great one. I also love dipping my fries in frozen custard. Perfect combo!" this allows both Freddy's and the athletes to tap into the enthusiasm of college sports fans while promoting delicious offerings.

The athletes involved in the Freddy's Collegiate Athlete Partnership are:

• - Anna Pagano, Kansas State University, Defender
• - Dylan Edwards, Kansas State University, Running Back
• - Avery Johnson, Kansas State University, Quarterback
• - Xavion Alford, Arizona State University, Defensive Back
• - Tristan Bacon, Arizona State University, Linebacker
• - Wilkin Formby, University of Alabama, Offensive Tackle
• - Kaydyn Proctor, University of Alabama, Offensive Tackle
• - Melina Rebimbas, University of Alabama, Midfielder
• - CJ Baxter, University of Texas, Running Back
• - Kenna Miller, University of Texas, Outside Hitter
• - John Mateer, University of Oklahoma, Quarterback
• - Kendall Johnson, University of Oklahoma, Horizontal Jumps

This partnership is not just about promoting Freddy's products; it emphasizes the importance of collegiate athletes' rights to profit from their own identities. The NIL movement has transformed the landscape for college athletes, allowing them to unlock new earning potentials through endorsements and partnerships.

Freddy's is committed to maintaining a strong relationship with its community and enhancing brand visibility through these partnerships. The initiative has garnered positive attention, showcasing both the athletes' talents and the delicious fare that Freddy's has to offer. This synergy between sports and culinary delight underscores the brand's dedication to quality and hospitality.

Freddy's Frozen Custard & Steakburgers is not a newcomer to the fast-casual dining scene; since its founding in Wichita, Kansas, in 2002, it has expanded into over 550 locations across the United States and Canada. Known for its mouthwatering steakburgers, all-beef hot dogs, and freshly churned frozen custard, the brand has placed significant emphasis on customer experience—what they refer to as the "Freddy's Way."

Beyond burgers and custard, Freddy's is recognized for its commitment to quality ingredients and welcoming atmosphere, which has elevated it to national recognition in various industry rankings. The establishment continues to innovate and engage with different markets, with the recent NIL partnerships being a testament to their forward-thinking approach.

As Freddy's continues to expand its market presence, it paves the way for new collaborations with collegiate athletes, setting a standard for how brands can effectively interact with emerging sports stars while celebrating the essence of college athletics. To learn more about the initiative and see the featured athletes, visit Freddy's official website.