MINISO Launches Australia's Ultimate Shopping Destination: MINISO LAND in Chatswood
On November 22, 2025, MINISO, the globally recognized lifestyle brand, unveiled its first and largest MINISO LAND at Westfield Chatswood, strategically located in Northern Sydney’s premier shopping hub. This flagship store signifies a monumental leap for MINISO in Australia, as it combines top-notch design with an engaging shopping experience tailored for local consumers.
Covering more than 800 square meters, the MINISO LAND at Chatswood stands as a new landmark in Australian retail, offering an inviting ambiance marked by a warm, natural wood decor. Not only is it situated at the main entrance of Westfield Chatswood, but it also boasts excellent transport linkages, drawing customers from all corners of the city and surrounding suburbs.
Inside the innovative space, shoppers will find multiple dedicated product zones, including immersive themed areas that feature collections inspired by Disney's 'Zootopia 2' alongside popular Sanrio products. The visual experience is enhanced by striking window displays and state-of-the-art outdoor LED screens, enveloping guests in a sensory delight.
The store features an impressive inventory of over 7,000 unique SKUs, with more than 70% comprising collaborations tied to iconic intellectual properties (IPs). Among the new entries are plush toys, stylish accessories, and innovative lifestyle products aimed at collectors and those in quest of daily joy. Exclusive launches at MINISO LAND Sydney include a collection based on Disney's 'Zootopia 2', along with the Sanrio Fox Island plush and a brand new Nommi vinyl plush.
To celebrate the store's grand opening, MINISO organized a lively ribbon-cutting ceremony that featured a parade of giant MINISO mascots, engaging performances from costumed characters, and thematic interactive activities that created an exhilarating atmosphere. A spectacular 4-meter-tall YoYo installation, MINISO's unique IP, was also unveiled at the event, quickly becoming a must-capture photo spot for visitors.
The buzz about the and quality of the new MINISO LAND attracted over 500 fans, all eager to partake in the festivities which were supplemented by limited edition give-aways, including T-shirts and stickers. This celebration further cemented MINISO LAND's status as a vibrant new hub in the city, designed for fans and shoppers alike.
Initially launched in Shanghai in 2024, MINISO LAND set a remarkable record by breaking opening month sales for MINISO globally. The concept leverages the ‘Super IP + Super Store’ strategy to cultivate an experiential shopping environment rich in engaging storytelling and appealing designs.
MINISO continues to expand its footprint in Australia, now reaching major states like New South Wales, Victoria, South Australia, Queensland, and Western Australia. With plans for nationwide distribution and more store openings on the horizon, MINISO aims to enhance consumer experiences across diverse markets.
As the landscape of retail evolves towards immersive, IP-driven shopping experiences, MINISO’s growing presence in Australia marks a vital step in its global strategy. Committed to delivering higher-quality immersive experiences and vibrant shopping environments, MINISO is poised to offer shoppers in Australia a wealth of unique products and interaction in-store offerings.
About MINISO: MINISO is a lifestyle retailer dedicated to delivering a variety of design-led lifestyle products. With an ever-expanding store network, MINISO focuses on providing a delightful shopping experience that attracts consumers across demographics. Since opening its first store in China in 2013, MINISO has become a beloved global brand recognized for its aesthetic design, affordability, and commitment to quality.
Covering more than 800 square meters, the MINISO LAND at Chatswood stands as a new landmark in Australian retail, offering an inviting ambiance marked by a warm, natural wood decor. Not only is it situated at the main entrance of Westfield Chatswood, but it also boasts excellent transport linkages, drawing customers from all corners of the city and surrounding suburbs.
Inside the innovative space, shoppers will find multiple dedicated product zones, including immersive themed areas that feature collections inspired by Disney's 'Zootopia 2' alongside popular Sanrio products. The visual experience is enhanced by striking window displays and state-of-the-art outdoor LED screens, enveloping guests in a sensory delight.
The store features an impressive inventory of over 7,000 unique SKUs, with more than 70% comprising collaborations tied to iconic intellectual properties (IPs). Among the new entries are plush toys, stylish accessories, and innovative lifestyle products aimed at collectors and those in quest of daily joy. Exclusive launches at MINISO LAND Sydney include a collection based on Disney's 'Zootopia 2', along with the Sanrio Fox Island plush and a brand new Nommi vinyl plush.
To celebrate the store's grand opening, MINISO organized a lively ribbon-cutting ceremony that featured a parade of giant MINISO mascots, engaging performances from costumed characters, and thematic interactive activities that created an exhilarating atmosphere. A spectacular 4-meter-tall YoYo installation, MINISO's unique IP, was also unveiled at the event, quickly becoming a must-capture photo spot for visitors.
The buzz about the and quality of the new MINISO LAND attracted over 500 fans, all eager to partake in the festivities which were supplemented by limited edition give-aways, including T-shirts and stickers. This celebration further cemented MINISO LAND's status as a vibrant new hub in the city, designed for fans and shoppers alike.
Initially launched in Shanghai in 2024, MINISO LAND set a remarkable record by breaking opening month sales for MINISO globally. The concept leverages the ‘Super IP + Super Store’ strategy to cultivate an experiential shopping environment rich in engaging storytelling and appealing designs.
MINISO continues to expand its footprint in Australia, now reaching major states like New South Wales, Victoria, South Australia, Queensland, and Western Australia. With plans for nationwide distribution and more store openings on the horizon, MINISO aims to enhance consumer experiences across diverse markets.
As the landscape of retail evolves towards immersive, IP-driven shopping experiences, MINISO’s growing presence in Australia marks a vital step in its global strategy. Committed to delivering higher-quality immersive experiences and vibrant shopping environments, MINISO is poised to offer shoppers in Australia a wealth of unique products and interaction in-store offerings.
About MINISO: MINISO is a lifestyle retailer dedicated to delivering a variety of design-led lifestyle products. With an ever-expanding store network, MINISO focuses on providing a delightful shopping experience that attracts consumers across demographics. Since opening its first store in China in 2013, MINISO has become a beloved global brand recognized for its aesthetic design, affordability, and commitment to quality.
Topics Consumer Products & Retail）
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