#Japan #Tokyo #OEM #Manga #Rising Cosmetics

Rising Cosmetics Strengthens Brand Support for Startups through Manga

Introduction

In the competitive world of cosmetics, startup companies often face immense challenges when launching their products. Many do not know where to begin or how to strategize their product development effectively. This is where Rising Cosmetics steps in to provide unparalleled support through an innovative approach: using manga to visualize the entire product launch process.

Comprehensive Support System

Based in Tokyo, Rising Cosmetics specializes in copywriting, brand building, advertising, and product development within the beauty sector. They offer a streamlined support system that covers everything from OEM product planning to advertising, distribution channels, and public relations. By assisting startups in designing their products based on market channels, Rising Cosmetics ensures that the companies can develop viable products that resonate with consumers.

Visualization through Manga

One of the exciting initiatives Rising Cosmetics has undertaken is the creation of manga content that illustrates the real-life processes involved in developing a cosmetic brand. This initiative aims to make the complicated journey of product development easily understandable for startups. Collaborating with manga artist Masuhata, the firm has produced an original manga that highlights the challenges startups face, presenting them in an accessible and relatable manner.

The Path to Launch

The journey to launch a new cosmetic brand is filled with critical decisions and branching paths. Key considerations include:

• - Distribution Channels: Choosing between ecommerce, malls, wholesalers, and physical stores.
• - Product Specifications: Deciding on suitable formulations, volumes, and price points for each channel.
• - OEM Collaboration: Working with OEM companies on formulation design.
• - Testing and Validation: Crafting advertisements that comply with legal requirements and developing appealing packaging.
• - Visual Presentation: Capturing product images for promotional materials, including landing pages.

Despite these steps, many companies stumble at the outset by prioritizing the products they wish to create instead of the market needs. This often leads to products that do not align with consumer expectations.

A Practical Approach

Rising Cosmetics focuses on a practical perspective by promoting the concept of designing products based on distribution channels. Their manga content makes it easier to visualize the entire development process, providing a comforting reading experience and intuitive comprehension.

Product Design in Relation to Market Needs

Recently, advances in OEM capabilities have lowered the barriers to creating new products. However, success now hinges on the ability to consider the target market and the unique value proposition from the initial product design phase:

• - Is the product suitable for ecommerce or wholesale?
• - How does the price compare with competitors' offerings?
• - Does it cater to the growing importance of customer reviews?
• - Are there elements that could go viral on social media?

Without addressing these market considerations during product development, even the most well-formulated products run the risk of being ignored and consequently not selling.

Support from Experts

Rising Cosmetics has a team of copywriters and marketing experts who focus on creating product designs, messaging, and strategies that are reverse-engineered from the distribution point. They understand that the project does not end with product creation; rather, it requires a focus on the market dynamics for successful launches.

Professional Photography

Visuals play a crucial role in product comprehension. For their photography needs, Rising Cosmetics collaborates with prominent photographer Masashi Tanaka, known for his expertise in fashion and cosmetics advertising. He captures compelling skincare images, creating a unique atmosphere that resonates with consumers across various media channels, maximizing each brand's appeal.

Expertise in Compliance

Understanding cosmetics advertising regulations, such as the Pharmaceutical and Medical Device Act (PMDA) and marketing laws, is essential. Rising Cosmetics ensures compliance through knowledgeable copywriters who design expressive content without compromising the brand's integrity. Their comprehensive support includes concept development, research, strategic communications, and social media deployment to craft a successful sales framework.

Previous Success Stories

Rising Cosmetics boasts impressive partnerships, including:

• - Katase Co., Smooth E Cream (Rakuten sales)
• - Hirosofy Co., beauty promotion for skincare
• - Welcome Corporation, official ekam shop partnerships

Conclusion

Rising Cosmetics emphasizes the multifaceted challenges that come with launching a cosmetics brand. The common pitfall is focusing solely on product creation without considering marketing strategies. By advocating for a product design approach rooted in market channels, they aim to facilitate a smoother journey for startups. Through this manga initiative, Rising Cosmetics hopes to empower entrepreneurs to advance without unnecessary detours, ultimately paving the way for their success in the beauty industry.