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Optimizely Recognized as a Leader for the Sixth Consecutive Year in the 2025 Gartner Magic Quadrant for Digital Experience Platforms

In a remarkable achievement, Optimizely, the renowned digital experience platform provider, has once again secured its place as a Leader in the latest Gartner Magic Quadrant for Digital Experience Platforms, marking the sixth consecutive year of this recognition. This accolade highlights Optimizely's continued excellence and innovation in the digital experience market as it emphasizes its strengths in both the 'Ability to Execute' and 'Completeness of Vision' categories.

Thriving in a Competitive Landscape

"We are absolutely thrilled to be recognized as a Leader in digital experiences by Gartner for the sixth year in a row," expressed Shafqat Islam, the President of Optimizely. According to him, 2024 represented a significant year for the company, filled with innovation and growth, including the successful launch of their SaaS version of the Content Management System (CMS).

Optimizely's continuous advancement seems to resonate well within the industry. "We believe that this acknowledgment from Gartner solidifies that we're heading in the right direction towards enhancing the lives of marketers through Optimizely One. The market has seen a need for a transformative approach, and we are thrilled to provide a compelling option for major enterprise clients searching for a new digital experience platform (DXP)."

A Year of Milestones

The announcement comes in the wake of Optimizely celebrating a milestone year in 2024. The company surpassed $400 million in Annual Recurring Revenue (ARR) and expanded its portfolio by acquiring NetSpring, a leader in warehouse-native analytics. Furthermore, they introduced several significant products, including the SaaS version of their CMS, personalized solutions, AI agents, and HIPAA readiness for both CMS and experimentation.

These developments not only strengthen Optimizely's product offerings but also solidify their position in a competitive field, giving enterprises greater choices and newfound flexibility in their digital experience strategies.

Insights from Gartner

The Gartner Magic Quadrant is widely recognized as a benchmark for digital experience capabilities, evaluating various players in the space. Optimizely’s consistent recognition reinforces its commitment to excellence and innovation. Gartner's analysis, which credits Optimizely for its comprehensive approach, provides valuable insights into their distinct services, setting a benchmark for their competitors.

"Gartner does not endorse any vendor or service depicted in its research publications," the report stated, underlining the need for potential technology users to conduct thorough evaluations based on their individual requirements and objectives.

Looking Ahead

As Optimizely continues to innovate and evolve, the company is poised for further growth in 2025 and beyond. Their distinctive solutions aim to empower marketing teams by streamlining processes and enabling them to create high-quality content efficiently. The company is determined to support global brands such as HM, Salesforce, Zoom, and Toyota in their quest to enhance customer engagement through impactful digital experiences.

Optimizely's vision remains clear: they aim to redefine the digital marketing landscape, making it easier for marketers to deliver personalized customer experiences while maximizing operational efficiency. This commitment to their mission is what sets them apart in an increasingly crowded market.

To delve deeper into Optimizely's standing as a Leader in the digital experience space, access the complete findings in the 2025 Gartner Magic Quadrant for Digital Experience Platforms report.

For more information about Optimizely and its offerings, visit optimizely.com.