KUBOKI TATAMI Co., Ltd. Unveils Innovative Furniture Collection at Milan Design Week 2026

KUBOKI TATAMI Co., Ltd. Showcases 'PAJA' at Milan Design Week 2026

KUBOKI TATAMI Co., Ltd., known for its expertise in tatami production, is set to make waves at Milan Design Week 2026, taking place from April 20 to 24. This year, they will unveil their groundbreaking furniture collection called 'PAJA'. Collaborating with the Tokyo and Italy-based design studio rararà studio and the renowned Hirata Chair Manufacturing, KUBOKI aims to blend traditional Japanese craftsmanship with modern design principles.

About the 'PAJA' Collection

The furniture collection 'PAJA' stands out due to its unique design that eliminates the need for metal components. Instead, it utilizes traditional Japanese joinery techniques, allowing the pieces to be assembled and disassembled easily without the use of tools. The collection features the refreshing fragrance of hinoki wood coupled with the rustic texture of tatami, creating a simple yet striking aesthetic that resonates with a sense of presence.

Years of expertise in tatami materials and processing technology from KUBOKI TATAMI Co., Ltd. combine with the superior woodworking skills of Hirata Chair Manufacturing and the creative vision of rararà studio, delivering a product that embodies the essence of Japanese craftsmanship on a global stage.

Introduction to gozen 2026

This event, titled 'gozen 2026', is curated by rararà studio and aims to present new products developed in collaboration with Japanese companies. The term 'gozen', which means 'morning' in Japanese, symbolizes new beginnings and potential, aligning perfectly with the innovative spirit of the design event.

Event Details

- Event Name: gozen 2026
- Date: April 20 - 24, 2026
- Opening Hours: 10:00 AM - 8:00 PM
- Venue: WAO Isola, Via Luigi Porro Lambertenghi 7, Milano

Special Program Highlights

- April 21: Presentation featuring KUBOKI TATAMI Co., Ltd.
- April 22: Design Talk with KUBOKI TATAMI Co., Ltd.

About rararà studio

Founded by Adam Esposito, Kiara Ueno, and Riccardo Daniel, rararà studio operates from Tokyo, where they draw on Italian design sensibilities to create a broad range of work including architecture, products, and graphic design. They have collaborated with international clients such as Spotify and Porsche and have developed original collections through partnerships with Japanese firms.

For more information, visit their website: rararà studio

About Hirata Chair Manufacturing

Based in Saga Prefecture, Hirata Chair Manufacturing is recognized for its fine craftsmanship and structural design that maximizes the natural properties of wood. Their technological expertise in engineering contributes significantly to the development of the PAJA collection, transforming traditional tatami materials into functional furniture.

More details can be found at their website: Hirata Chair Manufacturing

About KUBOKI TATAMI Co., Ltd.

Founded by Shiro Kuboki, KUBOKI TATAMI Co., Ltd. is based in Sukagawa City, Fukushima Prefecture. The company specializes in the production and installation of tatami mats while also proposing new ways to incorporate tatami into modern lifestyles. With the launch of the PAJA project, they aim to promote Japanese tatami culture through innovative design on the global stage.

Company Name: KUBOKI TATAMI Co., Ltd.
Location: 55 Nakano-cho, Sukagawa City, Fukushima Prefecture
Showroom: 2-11-18 Ginza, Chuo City, Tokyo
Contact: Shiro Kuboki
Business Focus: Manufacturing and installation of tatami mats, and planning of tatami-related products
Website: KUBOKI TATAMI

Future Prospects

KUBOKI TATAMI Co., Ltd. intends to expand the horizons of the PAJA project beyond residential spaces to include hotels, commercial environments, and international markets. They are striving to reshape the perception of tatami from a traditional Japanese material into a versatile global space element.