Chipotle Celebrates National Avocado Day with New AR Lens and Free Guacamole Prize

Chipotle's Innovative Celebration for National Avocado Day

In an exciting twist for avocado enthusiasts, Chipotle Mexican Grill is taking National Avocado Day celebrations to a whole new level. From July 28 to July 30, the fast-casual dining giant will introduce the interactive "AvoLotto Sweepstakes" via an innovative Augmented Reality (AR) Lens on Snapchat. This fun and engaging initiative allows fans to scan real avocados and possibly win free guacamole for an entire year!

What is the AvoLotto Sweepstakes?

Chipotle is encouraging its fans to get involved in a playful treasure hunt as part of the AvoLotto Sweepstakes. To participate, users must utilize Snapchat's new AR Lens developed exclusively for this event. The Lens will recognize real avocados, and each day during the promotional period, 1,000 lucky scanners will win the chance to receive free guacamole for a year. This is a creative way for fans to celebrate their love for avocados while potentially winning delicious rewards.

Chris Brandt, Chipotle's President and Chief Brand Officer, stated, “Each year for National Avocado Day, we find new and creative ways for fans to score our hand-mashed guac. We only use real ingredients in our restaurants, and that’s why this AR Lens is made to detect real fruit.” The recipe for Chipotle's famed guacamole includes simple yet high-quality ingredients, such as whole avocados, hand-chopped cilantro, red onion, jalapeño, citrus juice, and kosher salt.

How to Participate

Participating is simple. Users should:
1. Visit Chipotle’s Snapchat Profile.
2. Locate the “AvoLotto” Lens.
3. Use the Snapchat camera to scan any real avocado.
4. An on-screen message will reveal whether the user has won free guac for a year.

This exciting sweepstakes runs from 6 a.m. PT on July 28 until 11:59 p.m. PT on July 30, 2025. Winners must redeem their prize by entering the code displayed on Snapchat into their Chipotle Rewards account within five days of receiving it.

National Avocado Day Promotions

In addition to the AvoLotto Sweepstakes, Chipotle will also be celebrating National Avocado Day on July 31. All Chipotle Rewards members can take advantage of a special promotion that includes a free topping or side of guacamole with the digital code AVO2025 upon purchasing a regular-priced entrée. It's a fantastic way to give back to loyal customers while promoting the delightful taste of guacamole.

Moreover, Chipotle has launched a "Summer of Extras" program, allowing members to earn free food even faster. By opting into this campaign, fans can track their progress on an interactive dashboard and earn exclusive rewards as they place more orders. It’s a fun and engaging way to get more value from your food choices with Chipotle.

Conclusion

Chipotle continues to lead with its innovative marketing strategies, especially on key food-related holidays like National Avocado Day. The AvoLotto Sweepstakes not only brings excitement but also reinforces Chipotle's commitment to real ingredients and exceptional food experiences. Mark your calendars for July 28 to 30 and be ready to scan those avocados for a chance to indulge in some tasty guacamole for an entire year. Join Chipotle’s fresh and tech-savvy approach by participating in this unique promotion and happy avocado hunting!