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A Record-Breaking Event: Ending Industry Exhibition 2025

The Ending Industry Exhibition 2025, organized by Tokyo Hakuzan Corporation, took place on September 10-11, 2025, at the Ariake GYM-EX. This year, the event attracted a record number of attendees, totaling 13,688, marking a remarkable success for the ending industry sector. With the growing interest in end-of-life planning, the exhibition has become a significant platform for showcasing various products and services related to funerals, burials, memorial services, and inheritance.

Overview of the Exhibition

The exhibition featured the participation of 163 diverse companies showcasing 327 booths. It provided an excellent opportunity for networking, business matching, and exploring the future of the ending industry. Additionally, 38 expert seminars were conducted, where industry leaders shared insights into the latest trends and successful practices within the sector.

The theme for this year's event was "Exploring New Possibilities in Funerals." Tokyo Hakuzan’s President, Ryoma Noguchi, explained the relevance of this theme, emphasized the need for adaptation within the changing landscape of end-of-life services, and expressed hope that the exhibition would contribute to the industry's development.

Unique Events and Ceremonies

Throughout the two-day exhibition, attendees experienced unique ceremonies such as a joint memorial service by nine Buddhist sects titled "INORI for PEACE." This emotional event paid tribute to victims of ongoing global conflicts and drew a significant audience, reinforcing a collective wish for peace.

Moreover, a special pre-funeral event featuring the renowned DeWI Sukarno was held, where the presence of an AI representation of her sparked curiosity and added a modern touch to traditional ceremonies. The event showcased DeWI’s custom-designed casket adorned with crystals and photographs of her beloved pets, symbolizing her vibrant life.

Cultural Contributions through Humor

On the second day of the exhibition, the "Ending Poetry Awards 2025" were hosted by presenter Tsubaki Onyaku. The humorous contributions highlighted the importance of end-of-life planning in a relatable manner. Tsubaki shared her personal reflections, encouraging attendees to consider their own legacy and plan for their future critically.

Business Opportunities on the Rise

The growth of participating companies and the variety of exhibits underscored a shift within the industry, focusing on innovation and the adoption of technology. Businesses engaged in discussions and explored collaborations, aided by a concierge service on-site that facilitated matchmaking between attendees and exhibitors. The exhibition's prominence is anticipated to rise continually, given the increasing diversity of exhibited services and products.

Upcoming Events

Looking ahead, the 12th Ending Industry Exhibition will take place from September 10 to 11, 2026. The organizers aim to build on this year’s accomplishments and further contribute to advancements in the end-of-life care sector. It promises to be an even more fruitful experience for participants.

For more details, keep an eye on the official site for future announcements and updates.

Official Website

Tokyo Hakuzan Corporation - ENDex Exhibition

About the Organizers

Tokyo Hakuzan Corporation, established in 1921, specializes in operational services for crematoriums and funeral halls. With a mission to enhance the service quality and develop new business models suited for the contemporary needs of the community, they are committed to fostering the growth of the ending industry while addressing key challenges like cost efficiency and customer acquisition.