Teamworks Acquires PFF's Enterprise Business, Leading AI Innovation in Football

Teamworks Expands AI Capabilities Through Acquisition of PFF's Enterprise Business

On March 30, 2026, Teamworks, recognized as the Operating System for Sports™, announced a significant acquisition in the realm of sports technology: the enterprise division of Pro Football Focus (PFF). This strategic move aims to solidify Teamworks' position as the foremost AI platform in American football, guiding over 7,000 elite sports organizations worldwide.

The Impact of PFF's Acquisition

Teamworks' CEO and Founder, Zach Maurides, emphasized that this acquisition represents more than just an expansion of their services; it is a transformative moment for football organizations. With a history of fragmented systems that have posed challenges for teams, the integration of PFF’s proprietary game event data and analytics platform aims to streamline operations and enhance decision-making processes. NFL organizations and collegiate programs have heavily relied on PFF's data, making this acquisition particularly significant for their operational efficiency.

Cris Collinsworth, CEO of PFF and now an advisor to Teamworks, stated that to excel in football, organizations must be proficient both in their front offices and on the field. The fusion of PFF's trusted data with Teamworks’ AI-driven operating system will equip football executives with a centralized source of crucial insights for performance, game strategy, and personnel management.

Unifying Data for Enhanced Performance

Teamworks' operating system is poised to leverage the extensive data from PFF, which is already trusted by every NFL team and over 240 Division I collegiate programs. The collaboration is expected to eliminate data silos, promote efficiency, and ultimately empower teams to act swiftly during high-stakes situations. It merges frontline insights about player tracking with AI capabilities, setting a new standard for data-driven decision-making within the sport.

Karim Kassam, Vice President of Teamworks Intelligence, pointed out that creating a connected infrastructure is merely the first step. It’s essential to ensure that precise, high-quality data and insights flow seamlessly where they are most needed. The inclusion of PFF's enterprise business enhances Teamworks’ capacity to provide a robust intelligence platform tailored for American football, with aspirations to extend similar capabilities across other major sports.

Future Implications and Strategic Vision

The acquisition not only serves to strengthen Teamworks' positioning in the professional and collegiate football market, but also signifies a broader commitment to enhancing AI innovations across elite sports globally. By integrating the resources from recent acquisitions—including Zelus Analytics, Telemetry Sports, and Sportlogiq—Teamworks is setting the groundwork to introduce unprecedented sport-specific AI functionalities. The response from the industry has been overwhelmingly positive, with leading leagues and teams looking forward to adopting these insights for optimized performance.

As part of this transition, both Cris Collinsworth and PFF's minority investors will continue to play a role as shareholders within Teamworks. However, PFF's consumer business remains independent, allowing it to continue serving football fans through various services related to fantasy leagues, drafting, and betting analytics.

With LionTree Advisors LLC acting as the financial advisor in this transaction, Teamworks is now poised to redefine how football teams harness data analytics and AI technology for unprecedented success.

About Teamworks

Founded in 2006, Teamworks has established itself as a leader in operating systems for elite sports, merging enterprise SaaS solutions with advanced analytics and proprietary data. The company is dedicated to fueling effective player evaluation, game strategy, and operational management through AI-driven products. The recent acquisition of PFF's enterprise business is a key aspect of Teamworks’ strategy to solidify its dominance in the competitive sports technology landscape.

Conclusion

As Teamworks integrates the innovations provided by PFF’s enterprise division, the landscape of American football is set to evolve dramatically. This acquisition symbolizes a future where data-driven insights and AI capabilities empower teams to navigate the complexities of the game with unprecedented confidence and efficiency.