RG Barry Brands and Green Market Services Plan to Acquire Key Assets for Growth

Strategic Agreement Announced

On November 28, 2025, RG Barry Brands (RGB), a prominent player in the footwear and accessories market, revealed an agreement in principle to purchase most of the assets of Green Market Services Co. Inc. (GMS). This acquisition aims to enhance RGB's offerings by integrating GMS's licensed slipper brands, including Clarks and Timberland, as well as their private label operations.

Strengthening Brand Portfolio

Clarks and Timberland, known for their distinct yet complementary strengths, represent significant additions to the RGB portfolio. Clarks is celebrated for its heritage comfort and brand equity that resonates with consumers seeking both comfort and style. On the other hand, Timberland brings robust recognition among outdoor enthusiasts, aligning with the growing trend of indoor/outdoor living that prioritizes durability and style. Together, these brands position RGB to effectively cater to high-demand lifestyle needs.

Showcasing Collections

The Clarks and Timberland slipper collections will be showcased in RGB's Bryant Park showroom during the upcoming FFANY Market Week, starting December 2, 2025. This event marks a pivotal moment for RGB to present their enhanced brand portfolio, aiming to create a notable market presence. The showroom will also feature other brands such as Dearfoams and Baggallini, emphasizing RGB's diverse offerings in the lifestyle category.

Strategic Leadership

Bob Mullaney, President and CEO of RG Barry Brands, expressed enthusiasm about this acquisition, highlighting the strategic benefits it brings to the company. He noted that both Clarks and Timberland maintain loyal customer bases, similar to RG Barry’s own Dearfoams brand. This acquisition creates ample opportunities for RGB to expand within the premium slipper market, leveraging its experience in brand integration and growth.

E-Commerce Enhancements

Lee Smith, President of Columbus Product Group, will oversee the transition, focusing on enhancing e-commerce capabilities for both brands. He underlined RGB's proven expertise in digital commerce, which is crucial for driving online visibility and sales for Clarks and Timberland. The acquisition is expected to empower both brands, optimizing their online strategies and broadening their market reach.

Commitment to Sustainable Growth

Tom Connelly, CEO of Green Market Services, expressed pride in the legacy they have built and believes that RG Barry is the right partner to continue nurturing the Clarks and Timberland brands. RGB's commitment to earth-first product development and sustainable practices aligns well with the values of today's conscious consumers, setting the stage for long-term growth.

What to Expect for Retail Partners

Retail partners can anticipate an immediate display of the Clarks and Timberland collections, ensuring a seamless transition of support from the GMS team to RGB. This will facilitate uninterrupted service and consistent communication, crucial for maintaining robust relationships with key retail partners. RGB plans to invest significantly in the development of these brands, focusing on innovation and premium customer experiences.

Conclusion

As the industry continues to evolve, RGB’s strategic acquisition of GMS assets is poised to reshape its future. By integrating Clarks and Timberland into its portfolio, RG Barry Brands not only enhances its market position but also commits to meeting the evolving needs of consumers who seek quality, style, and sustainability in their footwear choices. This acquisition signifies an exciting chapter in RGB's journey towards greater brand leadership in the lifestyle segment.