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Festival del Habano 2025: A Celebration of Premium Tobacco

The annual Festival del Habano is returning to La Habana from February 24 to 28, 2025, marking its 25th edition. This prestigious event attracts aficionados and industry experts, celebrating the rich heritage and craftsmanship of premium tobacco.

A Historic Event

Held for the first time in 1999, the Festival del Habano debuted alongside the Cohiba Reserva del Milenio. Over the years, it has become a cornerstone for the global tobacco community, uniting distributors, professionals, and enthusiasts. This year’s festival focuses on three quintessential brands within the Habanos portfolio: Cohiba, H. Upmann, and Romeo y Julieta, which will be celebrated for their rich histories and innovations.

Exclusivity and Innovation

The festival kicks off with a Trade Fair, an important networking opportunity for manufacturers, craftsmen, and industry leaders from over 61 companies across ten countries. Attendees will explore the latest innovations and gain insights into emerging trends in the premium tobacco industry.

An International Seminar will feature expert panels and discussions, allowing passionate fans to engage with the rich history and the evolution of Habanos. Notably, for the first time in festival history, expert torcedores will compete for the prestigious title of Gran Torcedor 2025.

Unique Experiences

The festival promises distinctive events like Habanos Moments, allowing participants to enjoy exclusive pairings of fine tobaccos with premium culinary products in special venues scattered throughout La Habana. Furthermore, attendees will have the opportunity to visit the renowned Vuelta Abajo region, known for producing the world's finest tobacco. Here, they will witness firsthand the meticulous cultivation processes that give birth to their favorite Habanos.

For those wishing to deepen their skills, master classes on the art of hand-rolling cigars will be available at notable factories, including El Laguito and Partagás.

Remembering Icons

As part of the festivities, evenings will be filled with exquisite experiences. The Welcome Evening, steeped in a romantic ambiance at the Salón de Protocolo Cubanacán, will kick off the celebrations with a tribute to the 150th anniversary of Romeo y Julieta. The Mid-Week Event Night will be an exclusive occasion, centering around H. Upmann at the historic National Capitol of Havana, creating a night reserved for a select group of tobacco enthusiasts.

The festival will culminate in a grand Gala Evening, commemorating the 15th anniversary of the Cohiba Línea Behike and presenting awards for various prestigious contests. The beloved Charity Humidor Auction will once again take place, with proceeds supporting the Cuban Public Health System, enriching the festival's legacy of social responsibility.

Habanos Private Selection Program

For those passionate about collecting Habanos, the exclusive Habanos Private Selection program rewards successful bidders with priority access to top vitolas, personalized customization options, and bespoke humidors. It stands as the pinnacle of Habanos indulgence, reflecting the ultimate expression of premium tobacco collecting.

Havana, during this five-day festival, transforms into a haven for cigar enthusiasts, fusing tradition with innovation and creating invaluable networking opportunities. The 25th Festival del Habano promises to be a remarkable gathering, showcasing the unique allure and exquisite craftsmanship of Habanos that are celebrated worldwide.