Sally Beauty Kicks Off COLORfest with Interactive Campus Experiences and New Products
Sally Beauty is reviving its highly popular COLORfest this fall, bringing an exciting mix of new product launches and immersive experiences directly to college campuses. Originally launched in March 2026, COLORfest has quickly become synonymous with creativity in beauty, showcasing a month-long celebration of hair and nails tailored to meet the needs of modern consumers. This year, the event is particularly focused on Gen Z, as students prepare to head back to their institutions, and Sally Beauty is ready to meet them with innovative beauty solutions right where they study.
In collaboration with Her Campus Media, a dynamic platform that resonates with young consumers on college campuses, the COLORfest on Campus initiative aims to inspire students to express themselves through their hair and nails. With an impressive tour beginning on August 18 in Florida and reaching various states such as Alabama and Texas throughout the month, the event invites students to engage in a series of interactive product experiences.
"COLORfest was always intended to be the start of something greater," remarked Chris Kobus, Chief Marketing Officer at Sally Beauty. "This fall, we are delivering on that promise, showcasing hundreds of new products and innovative launches tailored for the next generation of beauty enthusiasts."
Sally Beauty's COLORfest on Campus is designed not only to offer accessibility to its vast array of premium beauty products but also to create a vibrant community atmosphere where students can confidently explore their beauty identities. The excitement is further amplified by unique opportunities such as hands-on activities, free giveaways from exclusive Sally Beauty brands, and a chance to receive personal consultations from notable beauty experts like Monae Everett, Gregory Patterson, and Juli Russell.
Each event stop promises to be a true celebration of creativity, with offerings that include:
- Interactive product discovery through engaging activities and giveaways, catering to a wide range of beauty interests from leading names like Arctic Fox, Beauty Secrets, and OPI.
- An exclusive gift bag containing products valued at over $100 for attendees, ensuring they leave with tangible solutions to enhance their beauty routines.
- Free samples and delightful treats from participating brands, allowing students to try before they buy.
- Special photo opportunities designed for social sharing, encouraging participants to document their vibrant experiences and share them with the world.
Sally Beauty's broader COLORfest campaign kicks off on July 31, featuring exciting offers and a generous selection of new product launches from beloved brands like Glamnetic, Keracolor, and Punky Colour. Simultaneously, the brand will expand its offerings by introducing the UK-based skincare sensation Q+A to the U.S. market, promoting solutions crafted with science-backed ingredients.
The focus remains on trend-driven shade discovery and quality formulations across all beauty categories, which aim to empower consumers as they express their unique styles. Sally Beauty continues to position itself at the forefront of the beauty retail landscape, ensuring not just product availability but also creating a community where inclusivity and self-expression are key.
For anyone aiming to get the most out of their beauty experience this fall and to tap into the creative spirit of their campus, attending a COLORfest event promises a day filled with beauty exploration, learning, and community bonding. Follow Sally Beauty on Instagram to stay updated on the upcoming events and get involved in the ultimate beauty experience. This fall, let your beauty shine with Sally Beauty's COLORfest, where professional standards meet everyday creativity in an electrifying college atmosphere! *While supplies last.
In collaboration with Her Campus Media, a dynamic platform that resonates with young consumers on college campuses, the COLORfest on Campus initiative aims to inspire students to express themselves through their hair and nails. With an impressive tour beginning on August 18 in Florida and reaching various states such as Alabama and Texas throughout the month, the event invites students to engage in a series of interactive product experiences.
"COLORfest was always intended to be the start of something greater," remarked Chris Kobus, Chief Marketing Officer at Sally Beauty. "This fall, we are delivering on that promise, showcasing hundreds of new products and innovative launches tailored for the next generation of beauty enthusiasts."
Sally Beauty's COLORfest on Campus is designed not only to offer accessibility to its vast array of premium beauty products but also to create a vibrant community atmosphere where students can confidently explore their beauty identities. The excitement is further amplified by unique opportunities such as hands-on activities, free giveaways from exclusive Sally Beauty brands, and a chance to receive personal consultations from notable beauty experts like Monae Everett, Gregory Patterson, and Juli Russell.
Each event stop promises to be a true celebration of creativity, with offerings that include:
- Interactive product discovery through engaging activities and giveaways, catering to a wide range of beauty interests from leading names like Arctic Fox, Beauty Secrets, and OPI.
- An exclusive gift bag containing products valued at over $100 for attendees, ensuring they leave with tangible solutions to enhance their beauty routines.
- Free samples and delightful treats from participating brands, allowing students to try before they buy.
- Special photo opportunities designed for social sharing, encouraging participants to document their vibrant experiences and share them with the world.
Sally Beauty's broader COLORfest campaign kicks off on July 31, featuring exciting offers and a generous selection of new product launches from beloved brands like Glamnetic, Keracolor, and Punky Colour. Simultaneously, the brand will expand its offerings by introducing the UK-based skincare sensation Q+A to the U.S. market, promoting solutions crafted with science-backed ingredients.
The focus remains on trend-driven shade discovery and quality formulations across all beauty categories, which aim to empower consumers as they express their unique styles. Sally Beauty continues to position itself at the forefront of the beauty retail landscape, ensuring not just product availability but also creating a community where inclusivity and self-expression are key.
For anyone aiming to get the most out of their beauty experience this fall and to tap into the creative spirit of their campus, attending a COLORfest event promises a day filled with beauty exploration, learning, and community bonding. Follow Sally Beauty on Instagram to stay updated on the upcoming events and get involved in the ultimate beauty experience. This fall, let your beauty shine with Sally Beauty's COLORfest, where professional standards meet everyday creativity in an electrifying college atmosphere! *While supplies last.
Topics Consumer Products & Retail）
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