IAA MOBILITY 2027 Registrations Now Open with Record Demand for Spaces

IAA MOBILITY 2027: Record Demand and Exciting Developments

The much-anticipated IAA MOBILITY 2027 has officially opened its doors for registrations, marking a new chapter in the international mobility sector. The overwhelming interest from various stakeholders has been nothing short of phenomenal, with more than 100 companies already pre-registering as "rebookers" well before the official registration period.

Unprecedented Space Reservations

In a remarkable display of enthusiasm, over 53% of the total exhibition area for IAA 2025 has already been booked more than a year prior to the event, which is scheduled to take place from September 7 to September 12, 2027. This early commitment from exhibitors is a clear indication of the growing confidence and excitement surrounding the event. Jürgen Mindel, the managing director of the VDA, expressed his optimism by saying, "The high number of clients already reserving a new date shows that our hybrid concept resonates well with the audience. This positions IAA MOBILITY as a leading global platform for mobility, sustainability, and technology."

Diverse Exhibitors from Across the Globe

The event is set to showcase an impressive lineup of notable exhibitors from various sectors of the mobility industry. Major automotive brands such as AUDI, BMW, Mercedes-Benz, Ford, and Porsche are on the list, along with tech giants like Google and innovative companies like Horizon Robotics and Mahle. The significant presence of these influential players illustrates the multinational interest in advancing the future of mobility.

Mathias Geisen, a board member from Mercedes-Benz AG, highlighted the brand’s commitment to the event, noting, "As the inventors of the automobile, we have shaped mobility for 140 years; our participation in IAA MOBILITY is part of our DNA." This sentiment is echoed by Sandra Wolf, CEO of bicycle manufacturer Riese & Müller, who stated the importance of electric vehicles in the mobility space, emphasizing their prominence at the event, which has traditionally been dominated by the automobile industry.

Positive Feedback and High Satisfaction Levels

The popularity of IAA MOBILITY is further reflected in the satisfaction rates of past exhibitors. During the 2025 edition, 83% of those surveyed expressed that they would strongly recommend participation to other exhibitors, compared with 72% in 2023. This feedback underscores the organizers' effective strategic approach. Jürgen Mindel mentioned, "This trend is seen as a complete validation of our conceptual strategy. With a 96% positive feedback rate from exhibitors regarding their overall satisfaction, we are encouraged by the response to our efforts in Munich."

A Sustainable Future in Mobility

The IAA MOBILITY has evolved from its traditional automotive emphasis to a broader focus on interrelated mobility solutions that encompass sustainability. The event showcases not only the latest vehicles but also explores technological innovations and strategies that contribute to a sustainable future.

In 2025, 750 exhibitors from 37 countries presented their products and innovations, including over 350 world premieres and product launches. Notably, international exhibitors made up 57% of the total, with significant delegations from China, South Korea, Austria, Italy, and the United States. This international representation correlates with the diverse attendee demographics, with foreign visitors comprising approximately 24% of the total attendance.

Committing to the Long-Term Vision

The partnership between the VDA and Messe München has been extended, securing the IAA MOBILITY event in Munich at least until 2031, ensuring a stable future for this cornerstone of the mobility sector. As the industry continues to evolve, IAA MOBILITY stands at the forefront, facilitating discussions and innovations that are pivotal for the future of global mobility.

With recording-breaking registrations and a robust lineup of exhibitors, IAA MOBILITY 2027 is shaping up to be an exceptional event, promising to be a transformative platform for the next generation of mobility solutions and partnerships.