Exciting Sports Business Conference: HALFTIME Conference 2025 Vol.2
HALFTIME Corporation, operating in the sports business sector focusing on recruitment and public relations, is thrilled to present the second installment of its flagship event, the "HALFTIME Conference 2025 Vol.2 supported by ABeam Consulting". This anticipated conference will take place on December 16th, in a hybrid format combining an in-person event in Tokyo and an online experience.
This year, we are delighted to announce that three esteemed teams will be joining as speakers:
Kashima Antlers,
Chiba Jets Funabashi, and
Toshiba Brave Lupus Tokyo. Kashima Antlers recently celebrated a remarkable achievement by winning their league for the first time in nine years, setting records for both the highest season attendance and average attendance for home games in the club's history. They will share insights regarding their innovative fan marketing strategies. Likewise, representatives from Chiba Jets Funabashi and Toshiba Brave Lupus Tokyo will discuss their approaches to sponsorship analysis and what makes their strategies successful.
The theme for this conference, “Stay Ahead: Leading in Sports Business,” emphasizes the importance of remaining at the forefront of the sports industry. Attendees will have the opportunity to engage with distinguished speakers from both domestic and international backgrounds, exploring a variety of topics such as sports marketing, strategies in Asia, collaborations between sports and intellectual properties (IP), and modern sponsorship tactics.
Attendees at the Tokyo venue can expect exhibition booths from sports-related companies, providing further opportunities for networking among participants and speakers alike. For those joining online, the event will be live-streamed, enabling access to both live sessions and archived content.
Ticket Information
Tickets for the Tokyo location are priced at ¥12,000 (including tax) and are limited to the first 100 registrants. Conversely, online viewing tickets are complimentary, with both ticket types available through prior registration on the official website.
The HALFTIME Conference has been a highlight of the sports business landscape since its inception in 2019, now hosting its 14th iteration. Its mission is to provide cutting-edge trends and insights specifically tailored for individuals involved in the sports business, and to date, it has welcomed over 5,100 participants, solidifying its status as Japan's leading sports business conference.
Event Overview
- - Event Name: HALFTIME Conference 2025 Vol.2 supported by ABeam Consulting
- - Date and Time: December 16, 2025 (Tuesday), 13:00-17:40 / Networking 17:40-19:10 (Tokyo Venue)
- - Format: Hybrid (Tokyo venue + Online)
- - Venue: ABeam Consulting Co., Ltd, As One Stage
2-2-1 Yaesu, Chuo-ku, Tokyo
Agenda
- - 13:00: Venue Opens and Exhibitions Begin
- - 13:30: Opening Remarks by Yusuke Isoida, CEO of HALFTIME Corporation
- - 13:40: Session 1 - Cutting-Edge Fan Marketing of Professional Sports Clubs
- Speaker: Yuji Naito (Kashima Antlers Communication Group Manager)
- Moderator: Yoshitsune Kondo (CMO, YAPPLI)
- - 14:40: Session 2: The Potential of Sports x IP
- Speaker: Taro Yamamoto (EVP, Sanrio Digital Media & Sports Licensing)
- Speaker: Keiichi Kubota (Principal, ABeam Consulting)
- - 15:40: Session 3: Deep Dive in Asia - Juventus FC's Fan Engagement and Business Growth
- Speaker: Stephanie Chen (Managing Director, Juventus FC APAC)
- Moderator: Yasuhide Okabe (Exective Fellow, Japan Football Association)
- - 16:40: Session 4: The Future of Sports Sponsorship Analysis Empowered by AI and Data
- Speaker: Jay Prasad (CEO, Relo Metrics)
- Speaker: Takuya Matsuo (Creative Director, Toshiba Brave Lupus Tokyo)
- Speaker: Tatsuya Hirano (Head of Partner Planning, Chiba Jets Funabashi)
- Moderator: Naokazu Wakaruki (Relo Metrics Japan/APAC)
- - 17:30: Partner Company Pitch
- - 17:40: Networking
- - 19:10: Closing