Imazina at Manager EXPO
2025-11-11 13:39:54

Imazina to Showcase Innovative Solutions at the 1st Ideal Manager EXPO in Osaka

Imazina to Participate in the First Ideal Manager EXPO in Osaka



Imazina, a leading branding company based in Chiyoda, Tokyo, is set to exhibit at the inaugural Ideal Manager EXPO to be held at Intex Osaka from November 19 to 21, 2025. With a proven track record of branding practices for over 3,000 domestic and international companies, Imazina will address significant challenges faced by companies in today's managerial landscape.

Event Overview


The Ideal Manager EXPO will provide a platform to explore the pivotal theme of "Re-evaluating Management in the Age of the 'Manager Gacha'". The phrase 'Manager Gacha' has emerged to describe the unpredictable nature of how subordinates are assigned to managers, leading to potential declines in employee engagement and opportunities for development. Imazina aims to address these concerns by emphasizing that the lack of initiative among younger employees is often rooted not in individual dispositions, but in outdated management approaches.

Imazina's unique proposition, introduced through this EXPO, revolves around creating organizations that empower employees to take charge of their roles. The company's president, Yoshiki Sekino, will lead a series of seminars over the three days of the event, where attendees can learn about Imazina's distinctive solution termed Manager Branding.

The Managerial Challenge


A recent survey revealed that the foremost concern expressed by HR professionals regarding younger employees is their lack of initiative and proactivity. This situation is further exacerbated by inflexible management styles that rely on outdated philosophies rather than modern, adaptable strategies. As managers face overwhelming workloads and staffing shortages, they often struggle to develop the necessary skills to nurture their team's growth effectively.

At Imazina, the belief is that a transformation is essential whereby managers become "leaders who cultivate their subordinates and maximize team capabilities". The company's objectives during the EXPO focus on enhancing the leadership skills of managers to turn them into brand ambassadors within their organizations—equipping them to promote positive feedback loops that drive engagement and productivity.

Seminar Information


President Yoshiki Sekino, also the author of the book The Power of Managers: Transform Recruitment, Performance, and Talent Development, will present a series of seminars. These sessions will tackle various challenges faced by managers, drawing from diverse fields such as organizational psychology, behavioral economics, and modern communication techniques.

Seminar Schedule


Seminar 1: "Identifying the Cause of 'Feeling Obligated': Insights from Psychology for Talent Development and Organizational Strategy"
Date: November 19, 2025, 14:30 - 15:10
Location: Room D
Overview: This session aims to clarify what qualities are currently expected from managers and how a balanced approach to delegation and collaboration can create a nurturing environment for the next generation of leaders.

Seminar 2: "What Does It Take to Create a Self-Motivated Organization? Insights from Behavioral Economics"
Date: November 20, 2025, 14:30 - 15:10
Location: Room C
Overview: This seminar will explore the role of managers in catalyzing change within companies and uncovering the motivational drives that influence employee engagement through effective communication strategies.

Seminar 3: "Whose Fault Is It When Employees Lack Motivation? Understanding New Management Norms"
Date: November 21, 2025, 14:30 - 15:10
Location: Room C
Overview: This final session will focus on the essential characteristics that distinguish effective leaders and how they foster environments where employees feel empowered to take initiative.

Booth Exhibit Details: Free Distribution of The Power of Managers


At Imazina's booth, attendees can explore examples of the company's Manager Branding support services and obtain insights into practices such as vision mapping, cultural books, and video presentations. Additionally, visitors will have the opportunity to receive a complimentary copy of The Power of Managers by Yoshiki Sekino, available on a first-come, first-served basis.

Executives and HR representatives facing challenges related to corporate culture, talent development, recruitment, and retention are encouraged to visit the booth. This event serves as an excellent opportunity to connect with Imazina's experts and gain valuable insights into enhancing managerial effectiveness.

About the Ideal Manager EXPO


  • - Dates: November 19-21, 2025
  • - Venue: Intex Osaka
  • - Organizer: RX Japan Co., Ltd.

About Imazina


Imazina's mission is to change the mindset of Japanese business leaders and invigorate Japanese society. Since its inception in New York, Imazina has consistently improved organizational cohesion through inner branding and effectively showcases corporate attributes through outer branding. Their distinct offerings include Manager Branding, HR system development, and PR strategies that facilitate a sustainable cycle of nurturing talent and contributing to society.

For more information, please visit Imazina's website.
For inquiries, contact Imazina at:


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