#Japan #Tokyo #Itochu #microSD #adata

Itochu Retail Link and ADATA Team Up for Gamer-Oriented Products

In an exciting collaboration, Itochu Retail Link Co., Ltd., based in Chuo, Tokyo, has launched custom-designed microSD express cards aimed at gamers in the Japanese market. The product, developed in partnership with ADATA Technology Co., Ltd., a Taiwanese company, represents a significant step forward in meeting the needs of gaming enthusiasts. The launch is set to change the landscape of memory products available to both consumers and enterprises in Japan.

The announcement follows the signing of a dealership agreement among Itochu Retail Link, ADATA, and Itochu Corporation, which ensures a streamlined distribution network to bring these innovative products to market. The partnership capitalizes on the unique strengths of each company, focusing on enhancing the recognition and efficiency of ADATA products across Japan's competitive memory market.

The Premier Extreme microSDXC GameStart Card

At the forefront of this collaboration is the Premier Extreme microSDXC SD7.1 Express Card, specially designed for gamers. Available in 256GB and 512GB capacities, this card is compatible with the upcoming Nintendo Switch 2. Utilizing the *SM2708 controller and adopting state-of-the-art PCIe and NVMe protocols, the device boasts transfer speeds of up to 800/700MB/s. This kind of performance echoes that of SSD storage, making it a perfect fit for both casual and hardcore gamers.

Beyond performance metrics, the card embraces a unique design aesthetic that integrates gaming elements, offering players a visually stimulating experience that resonates with the gaming culture. Capable of storing approximately 11 titles on the 256GB model and 22 on the 512GB model, it aligns well with the diverse storage needs of today’s gamers.

Market Entry and Distribution Strategy

With sales already commenced on various e-commerce platforms including Amazon and Rakuten, Itochu Retail Link and ADATA are committed to further expanding their reach within the Japanese market. The unique collaboration aims not only to deliver high-quality products but also to enhance customer service and support for users across Japan.

In their remarks, ADATA highlighted the significance of the Japanese market, which is known for its strong purchasing power and strict quality standards. The collaboration with Itochu Group reflects ADATA's strategic focus on optimizing supply chain efficiency and elevating brand awareness among Japanese consumers.

ADATA’s Vision for the Future

ADATA's commitment extends beyond just gaming products. Their partnership with Itochu encompasses a broader range of high-performance storage solutions, including SSDs designed for gamers and professional creators, high-stability memory modules for PCs and servers, as well as mobile storage devices like external SSDs and SD cards. This diversified product range aims to cater to the needs of both general consumers and professionals alike.

A Look into Itochu Retail Link

Itochu Retail Link operates as a key player within the Itochu Group, focusing on delivering an array of everyday products, from retail materials to daily necessities. Their robust product development capabilities and efficient logistics systems stand at the forefront of their operation. Their e-commerce presence includes two distinctive online shops, Multiverse and Day Palette, which provide a wide variety of lifestyle-supporting products, ranging from household goods to travel accessories.

The partnership between Itochu and ADATA is viewed as a milestone for both companies, with expectations set high for improving market share and product recognition. As both companies move forward with their plans, they are poised to redefine the storage experience for gamers and consumers across the Japanese landscape.

For more information on purchasing these innovative microSD cards, check out the following links:

• - Amazon
• - Rakuten

Stay tuned for further updates as Itochu Retail Link continues to roll out additional gaming-focused products aimed at enhancing your gaming experience!