Hisense Secures Spot in Top 10 Global Chinese Brands for 2025
Hisense, recognized as a leading name in consumer electronics and home appliances, once again made headlines by securing a spot in the
top 10 of the Kantar BrandZ
Chinese Global Brand Builders 2025 rankings. This marks the
ninth consecutive year that the brand has achieved this notable recognition. The latest results, jointly published by Google and Kantar, saw Hisense ranked
eighth overall and the highest among TV brands.
The Kantar BrandZ ranking assesses the global strength of Chinese brands by utilizing a comprehensive methodology that evaluates financial performance, consumer perception, brand power, and international reach. Hisense's ongoing global success is a result of its commitment to localized research and development (R&D), manufacturing, and marketing strategies spanning across diverse international markets. Currently, the brand has established
31 R&D centers,
36 industrial parks and production bases, and
64 overseas offices worldwide, significantly enhancing its footprint in regions, especially the Middle East.
Strategic Sports Marketing Initiative
Hisense's innovative sports marketing strategy has been a pivotal factor in enhancing its global brand visibility. A prime example of this is the
FIFA Club World Cup 2025, where Hisense served as the
Official Partner and TV Screen Provider. The brand successfully engaged football fans throughout the Middle East with its dynamic marketing campaign titled
'Own the Moment'. This initiative celebrated the game's passion, offering fans unique promotions and experiential activations throughout the tournament.
The excitement was palpable at a dedicated fan arena located at the
Mall of the Emirates in Dubai, showcasing Hisense's state-of-the-art display technologies. Notable events included the unveiling of a new
116-inch RGB Mini-LED TV by the legendary former Real Madrid goalkeeper Iker Casillas, who also engaged with attendees during his tour of the local R&D center, highlighting Hisense's ongoing commitment to innovation in smart home solutions and visual technology.
Strengthening Ties with Real Madrid
Hisense's strategic partnership with
Real Madrid, one of football's most prestigious clubs, has further deepened its connection with fans in the Middle East and Africa. Announced in a spectacular Dubai event in 2024, the collaboration aims to foster unparalleled fan engagement over the coming three years. Earlier this year, a special limited edition range of products was launched in celebration of the partnership, showcasing the intersection of elite sports and advanced technology.
As the FIFA Club World Cup 2025 concluded, Hisense continued to amplify its presence on the global sports scene, utilizing stadium perimeter boards featuring the message
'Hisense 100'' TV, Global No.1' as well as showcasing immersive viewing experiences supported by its cutting-edge
ULED X and
TriChroma Laser display technologies. This commitment illustrates the brand's dedication to technological innovation alongside a consistent global marketing narrative.
Growing Global Brand Recognition
Combining product innovation with high-profile sports partnerships, Hisense has crafted a solid model for global brand enhancement. Recent studies by
Ipsos reveal that brand awareness abroad has surged from
30% in 2018 to 56% in 2024, illustrating a notable rise in global recognition and consumer trust.
Hisense's prominent position in the Kantar BrandZ
Chinese Global Brand Builders 2025 ranking further reinforces its identity as a dynamic global brand committed to continuous evolution through innovative strategies, impactful marketing, and meaningful consumer connections, particularly in the Middle East.
About Hisense
Founded in
1969, Hisense operates in over
160 countries and stands out as a global leader in home appliances and consumer electronics. Specializing in premium multimedia products, home appliances, and intelligent IT solutions, Hisense ranks as the
second globally in total TV shipments (2022-2024) and holds the title of
number one in the 100-inch and larger TV segment (2023-2024). By being the
first official partner of the FIFA Club World Cup 2025™, Hisense underscores its commitment to global sports partnerships to engage with audiences around the world. With its operational headquarters located in
Dubai, UAE, along with several regional offices in the MENA region, Hisense continues to lead the industry with its extensive product offerings and innovative solutions, ensuring tailored responses to consumer needs. Stay updated on their latest developments at
Hisense ME.