TREASURE Epos Card Launch: A Fusion of Shopping and Charity
In a groundbreaking collaboration, Marui Group, based in Nakano, Tokyo, has partnered with the globally recognized artist group, TREASURE, to introduce the TEASURE Epos Card. This innovative credit card aims to connect everyday purchases with charitable efforts, allowing fans to contribute to social good while indulging in their shopping passions. Launching on March 19, the TREASURE Epos Card marks a unique approach, merging the entertainment landscape with consumer retail and philanthropy.
The TREASURE Epos Card
The TREASURE Epos Card is a first in the world of credit cards, proudly bearing the name of TREASURE, a group under YG ENTERTAINMENT. It boasts an array of 12 eye-catching designs, featuring unique visuals signed by each member, a group image, and the distinctive TREASURE logo. The card design not only personalizes the user’s spending experience but also creates a tangible connection to the artist's brand.
This initiative is part of the TREASURE x Epos project, wherein a portion of the spending—specifically 0.1%—is donated to the Japanese Red Cross’s disaster prevention and mitigation efforts. In doing so, the users are not only able to enjoy their purchases but can also contribute to making their communities safer and more resilient against disasters.
Marui Group is committed to linking consumer satisfaction with societal contributions, utilizing Visa's transaction system to facilitate this relationship where customers' favorite brands play a role in benefitting others. The initiative relates closely to TREASURE’s past philanthropic efforts, highlighted by their outreach during the Noto Peninsula earthquake in 2024, showcasing their desire to remain connected with the communities they tour.
Features of the TREASURE Epos Card
Customized Designs for Fans
Fans of TREASURE will appreciate the selection of card designs, from individual member visuals to collaborative group images, allowing cardholders to choose what resonates most with them. Each design not only enhances the user experience during transactions but also reflects the personal connection fans have with their favorite members. Moreover, by registering the TREASURE Epos Card in a mobile wallet app, users can continue enjoying the sleek designs on their smartphones. The exclusive TREASURE members-only design in the Epos app further enables fans to keep TREASURE close at hand.
Giving Back with Every Purchase
Through the TREASURE x Epos project, cardholders have a direct avenue to donate while enjoying their shopping experiences. The philanthropic angle not only emphasizes TREASURE's commitment to social responsibility but also consolidates a community of fans who share a common goal: enhancing social welfare through everyday actions. This initiative promises meaningful engagement, as members can expect to receive updates and messages from TREASURE, fostering a sense of connection beyond financial transactions.
Membership Benefits
To incentivize new members, the TREASURE Epos Card is offering exclusive gifts for those who sign up and use the card to spend over ¥50,000 (tax-inclusive) within the first six months. Newly enrolled users will receive a complimentary original pouch, ensuring fans have a tangible token of their support.
Marui Group's Ethos
Marui Group, with its vision of promoting a consumer economy driven by passion, aims to harmonize individual desires with collective societal benefits. The TREASURE Epos Card exemplifies this philosophy, as it not only supports fans’ purchasing choices but also legitimizes their contributions to society. As of September 2025, the initiative is expected to expand significantly, with projections indicating over 210 creative projects and a growing membership base exceeding 110,000.
In addition to the Epos card initiative, Marui Group continues to amplify the essence of 'supporting what people love,' hosting events, and offering merchandise that resonates deeply with both individuals and the larger social fabric.
For more details on the TREASURE Epos Card and to join the community that transforms favorite brands into instruments of change, visit
Epos Card - TREASURE.
About TREASURE
TREASURE debuted in August 2020 with their single,