#United States #Los Angeles #CarData #DiamondLot #Rick Wolverton

CarData, Inc. Expands in Southern California Through DiamondLot Acquisition

In a significant move that underscores its commitment to growth, CarData, Inc., a prominent name in vehicle inventory photography and dealership merchandising solutions, has acquired DiamondLot, an esteemed automotive services provider located in Southern California. Founder Rick Wolverton has led DiamondLot for over twenty years, establishing the company as a reputable partner known for its excellent service and robust dealer relationships.

The acquisition, announced on November 19, 2025, marks a strategic expansion for CarData into the Southern California market. Wayne Balroop, who spearheaded the purchase, expressed excitement about the synergy between the two companies. “We’re honored to carry forward the legacy Rick and his team have built,” he stated. “This acquisition is a natural fit. DiamondLot shares our service-first mindset, and their well-established market presence will seamlessly integrate with CarData's national infrastructure and technology offerings.”

DiamondLot has become synonymous with reliability and excellence in the industry, supported by its commitment to high-touch service and an in-depth understanding of local market dynamics. The company's strong relationships within the automotive sector place it in a prime position to continue serving a variety of major automotive brands.

Wolverton, reflecting on the decision to sell, voiced his confidence in CarData to uphold the values that DiamondLot customers expect. “After 20 years of building DiamondLot, it was crucial for me to ensure that our customers and team were placed in trusted hands,” he said. “CarData not only brings the necessary resources to elevate the business, but they also share our commitment to maintaining high service quality.”

As part of this transition, CarData has announced that it will retain key team members from the DiamondLot organization to ensure continuity for existing clients. This strategic move ensures that all dealer partners remain supported without any disruptions in service. With plans in motion for further enhancing service delivery through this acquisition, CarData aims to solidify its leading position in the automotive services market and to provide clients with cutting-edge photo and video merchandising solutions.

The acquisition of DiamondLot exemplifies CarData's dedication to broadening its operational capabilities and market reach, reaffirming its mission to offer top-tier services in vehicle merchandising across the United States. The growth trajectory set by DiamondLot over the previous two decades will be enriched by CarData's extensive resources and innovative strategies.

As the organization evolves, the integration of DiamondLot is expected to benefit clients significantly, bringing forth enhanced solutions and responsiveness in the ever-competitive automotive landscape. It remains to be seen how this merger will shape the future of vehicle merchandising in Southern California, but initial reactions from the industry suggest that this is a union that will foster growth, innovation, and increased service excellence.