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Exciting New Regional Menu Launch in Kansai Area

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to kick off an innovative culinary experience with the launch of a special regional menu in the Kansai area. From November 4th to November 17th, 2023, this limited-time event features four unique products highlighting local flavors and ingredients, all under the theme of the 'Delicious Food Competition'. This initiative aims to combine the best local specialties with a commitment to regional revitalization and sustainable practices.

Building Connections Through Food

The Kansai region is celebrated for its rich and diverse food culture, making it the perfect backdrop for this initiative. The highlight of the menu includes:

1. Town Chinese Shrimp Omelette Rice: A popular dish from local eateries featuring fried baby shrimp enveloped in a flavor-packed fluffy omelette served over rice.
2. Cold Dashimaki Tamago with Pickled Ginger: A carefully balanced egg dish enhanced with a tangy twist from pickled ginger, ideal as a side food or a pairing with drinks.
3. Melting Oven-Baked Pudding: A creamy, smooth dessert beloved in western Japan, characterized by its rich egg flavor complemented by a slightly bitter caramel sauce.
4. Moriya Melon Pull-Apart Bread: Made with melon juice from Shiga Prefecture’s Moriya, this unique bread combines local wheat and whip cream, delivering a luxurious flavor experience.

These four menu items not only celebrate the traditional tastes of Kansai but also support local producers through the effective practice of 'local consumption'. Seven-Eleven prioritizes sourcing locally, ensuring that every bite not only tantalizes the taste buds but also promotes economic growth within the community.

Commitment to Regional Development

The corresponding regional fair aligns with Seven-Eleven's vision to create social value. Spanning across eleven different areas in Japan, the fair promotes 'local production for local consumption', allowing people to experience an array of local cuisines while boosting regional economies. This year marks the initiative’s broader aim to exceed traditional local boundaries, promoting regional delicacies that can be enjoyed far and wide.

"Our goal is to bring to light the unique food culture of each region while actively utilizing local ingredients," said a company spokesperson. "By encouraging consumers to choose these products, we aim to foster support for producers and contribute to the development of local communities."

With the fair rolling out, customers are encouraged to explore different flavors from other regions as well. This unique opportunity allows Seven-Eleven to provide a feast of tastes that not only pleases the palate but also strengthens local ties and support for sustainability. As they continue to promote 'local consumption' that transcends regional lines, shoppers will be able to enjoy the essence of Kansai's fine cuisine and craftsmanship.

A Taste of Kansai's Best

Experience the joy of delicious and culturally rich food with the new offerings available exclusively in the Kansai area. These items have been crafted to celebrate the region's culinary heritage, providing variety and depth to the consumer experience. Don't miss out on savoring these dishes that reflect the rich traditions and local ingredients of Kansai.

Whether you're a resident or just passing through, this limited regional menu is sure to offer something delightful for everyone. Join Seven-Eleven in celebrating the local flavors that make Kansai truly unique!