#Japan #Tokyo #E-Commerce #Mercart #CROSS MALL

Addressing Labor Shortages in E-commerce with Mercart and CROSS MALL

In response to the growing challenges in the e-commerce landscape, Mercart, based in Minato City, Tokyo, has announced a collaboration with Ail Corporation, who operates CROSS MALL from both Osaka and Tokyo. This partnership aims to automate inventory and order management across multiple channels, heralding a new era of operational efficiency for online businesses.

Background: Breaking Free from Disjointed Data and Manual Processes

As the e-commerce market continues to expand, many businesses have embraced multi-channel strategies to better serve their customers. However, the more channels that are introduced, the greater the risk of disjointed inventory and order information. This fragmentation often leads to manual data updates becoming the norm.

Manual processes not only result in opportunity losses due to inventory mismatches but also consume valuable human resources with repetitive tasks. With labor shortages becoming a pressing issue, especially following the so-called '2025 Problem,' the need for automation and efficiency in e-commerce operations is more critical than ever. Mercart's partnership with CROSS MALL aims to digitalize these backend operations, creating a system that minimizes human involvement in data management. This allows businesses to shift their focus back onto marketing and enhancing customer experiences.

Overview of the Integration

Through this collaboration, merchants using Mercart can seamlessly manage the following data:

• - Automated synchronization of inventory levels across all channels.
• - Unified management of inventory data between physical stores and e-commerce platforms.
• - Streamlined order processing through automatic data transfer between systems.
• - Consolidated product registrations to eliminate redundant data entries.
• - Built-in recovery functions to ensure data continuity even in case of communication errors.

Five Key Features Driving DX (Digital Transformation) in E-commerce

1. Automated Inventory Management: By utilizing CROSS MALL as a central hub, inventory levels across all channels can be synchronized to prevent over-selling and opportunity losses.
2. Accelerated OMO Strategy: This collaboration supports a unified inventory system, enabling smoother execution of cross-channel sales strategies integrating online and offline operations.
3. Backend Automation: Streamlining the order processing workflow eliminates manual CSV uploads, significantly reducing the time and effort required for order management.
4. Centralized Product Data: By importing product data from CROSS MALL into Mercart, businesses can avoid duplicative data entries, reducing the lead time for launching new products.
5. Built-in Recovery Features: The inclusion of an Order Recovery feature ensures that any lost data due to communication errors can be automatically retrieved and re-integrated, minimizing business disruption.

About CROSS MALL

CROSS MALL is a cloud service that offers centralized management for products, inventory, orders, and purchasing across multiple online stores. It also provides support tailored to individual operational needs. To raise awareness of the often-overlooked backend operations, CROSS MALL hosts a BACKYARD FESTIVAL as well as an annual awards ceremony celebrating best practices in backend management.

About Mercart

Mercart is a next-generation cloud-based platform for building e-commerce websites, boasting the largest market share in the custom e-commerce site sector for 17 consecutive years. With average sales growth rates exceeding 600%, it leverages AI for operational efficiency and offers a support satisfaction rate of 97%. Mercart is dedicated to providing a one-stop solution for all e-commerce needs, ensuring secure and effective online business operations.

Contact Information

For inquiries about the service, reach out to Mercart at the phone number: 03-4363-8720.

In conclusion, the collaboration between Mercart and CROSS MALL is a significant step towards addressing labor shortages in e-commerce, urging companies to embrace automation and streamline their operations. As the e-commerce landscape evolves, this partnership could serve as a model for others seeking efficient and effective solutions to modern challenges.