#Japan #Tokyo #Sapporo Beer #Unico #Parra Jimenez

A New Chapter of Collaboration Between Unico and Sapporo Breweries

The lifestyle shop Unico, operated by Misawa Co., Ltd., is once again teaming up with Sapporo Breweries for a unique collaboration featuring the organic wine brand Parra Jimenez. Launching on October 14, this partnership emphasizes sustainable living and eco-friendly practices.

A Shared Vision

Misawa, headquartered in Shibuya, Tokyo, has taken significant steps since its establishment in 1959 to promote an environmentally friendly approach through its tiendas - Unico and Unico Loom. With the core philosophy of ‘creating a rich and comfortable lifestyle for everyone,’ this partnership with Parra Jimenez aligns perfectly. Both brands focus on sustainability and coexistence with the earth, spotlighting organic farming. Last year's collaboration was a tremendous success, making this upcoming initiative the second of its kind.

The Exciting Offerings

This year, the collaboration includes several promotional offerings designed to create memorable experiences for customers:

1. Sampling Event
During the period of October 14 to October 30, customers can receive a complimentary 250ml bottle of Parra Jimenez wine for any purchase over 3,000 yen at selected Unico stores. The total number of bottles available for sampling is 2,736, making this a wonderful opportunity for wine lovers.

2. Exclusive Novelty Distribution
From October 15 onwards, customers who purchase any bottle from the Parra Jimenez collection will receive a limited edition mini plate designed by Unico, while stocks last. This collaboration not only elevates dining experiences but also promotes collectible items for fans of both brands.

3. Official SNS Giveaway Campaign
To further engage with the community, an exciting giveaway on X will offer a chance for lucky participants to win a set that includes wine, a cushion cover, and a babouche designed by Unico. The campaign runs from October 15 to October 21, making it a perfect period to join in the fun!

The Essence of Parra Jimenez

Parra Jimenez emphasizes using organic grapes raised with care for the environment, creating flavorful wines. Since entering the organic wine scene in 1993, the company has remained committed to sustainable practices, including obtaining biodynamic certification in 2008. This approach ensures that the wine's grapes grow without the use of synthetic pesticides or fertilizers.

About Unico

Unico, which translates to “one and only” in Latin, is a lifestyle shop that prides itself on providing unique and comfortable spaces for individuals to embrace their individuality. Offering a wide range of carefully curated furniture, fabrics, and select items from both local and international sources, Unico aims to enrich customers' lives through functional and artistic designs.

Join Us for This Unique Experience

With these exciting promotional activities and the compelling wine offerings from Parra Jimenez, Unico invites you to explore the beauty of a sustainable lifestyle. Whether you’re indulging in fine wine or discovering new home décor, each visit promises a wonderful experience that aligns with a commitment to both personal and planetary well-being. For more details on this collaborative campaign, visit the Sapporo Beer special page or check out Unico’s various official channels.

Company Overview

Misawa Co., Ltd. is dedicated to creating lifestyle shops that resonate with contemporary needs and environmental consciousness. Located at EBISU GARDEN PLACE TOWER in Shibuya, the company continues to innovate and inspire through its unique offerings and collaborations.