#Japan #Tokyo #Hello Kitty #Samantha Thavasa #Japanese Fashion

New Hello Kitty Collaboration with Samantha Thavasa

The world of fashion welcomes an exciting new collaboration as Samantha Thavasa, a leading ladies' bag brand based in Japan, teams up with the beloved Sanrio character, Hello Kitty. Founded on the concept of being a "woman's eternal partner," Samantha Thavasa has unveiled a unique line of products that merges playful design with traditional British aesthetics, specifically the iconic tartan check.

A Focus on Design

The collaboration features a diverse array of items including handbags, wallets, and charming accessories, all adorned with Hello Kitty motifs and stunning color schemes. Each piece is designed to reflect the delightful essence of Hello Kitty, emphasizing the character's cheerful and lovable nature. The incorporation of tartan check elements pays homage to Hello Kitty's British heritage, creating a fusion of cultures that resonates well with fashion enthusiasts.

Handbags: Stylish and Functional

The standout product in this collaboration is undoubtedly the handbag, which showcases a characteristic gathered mouth and a fluffy silhouette. Available in two sophisticated color schemes—black and off-white—this handbag combines elegance with whimsy. The black version offers a more subdued, elegant look, while the off-white one allows for a brighter, more refreshing style that highlights the tartan check pattern’s playful character. Notably, the embroidery featuring Hello Kitty alongside motifs of an apple and a milk bottle creates an irresistible charm.

Price: ¥37,400

Shoulder Bags: Everyday Chic

Next up is the shoulder bag that captures Hello Kitty's iconic ribbon design prominently on its front. The adorable portrayal of Hello Kitty perched atop the ribbon makes it hard not to smile. This bag stands out with its unique blend of tartan check and leather, making it a versatile addition to any wardrobe. Whether for a casual day out or an elegant dinner, this piece can enhance any outfit effortlessly.

Price: ¥36,300

Backpacks: Practicality Meets Style

For those who need a larger storage option, the collaboration introduces a nylon backpack featuring a spacious design. Its wide opening allows for easy access to items, while large exterior pockets provide additional practicality. With ample space to carry essentials, this backpack is truly a must-have for anyone on the go. Plus, the cute peek of Hello Kitty from the front pocket adds a whimsical touch, perfect for fandom lovers.

Price: ¥36,300

Wallets: Organizing in Style

Among the other stylish offerings are long and foldable wallets, both showcasing the elegant tartan check design along with Hello Kitty's charming appearance. These wallets are not only practical but also eye-catching, bringing a splash of fun with every use. The gold foil stamped Hello Kitty adds a touch of luxury, making it an ideal accessory that can be matched with the handbags from the collection.

Prices: Long Wallet: ¥25,300, Foldable Wallet: ¥22,000

Mini Accessories: Cute and Functional

The collection also includes a mini bag charm that mimics the shape of the handbag and features two designs: Hello Kitty's face and tartan check. This charm can be attached to bags or used as a small pouch for earphones or lip products.

Price: ¥9,680

Additionally, there's a plush charm of Hello Kitty dressed in tartan check, designed to complement Samantha Thavasa's bags, adding a layer of cuteness to any outfit.

Plush Charm Price: ¥4,180

Finally, to tie together the collection, there’s a charm featuring Hello Kitty and her favorite apple, which can be used as a bag charm or a zipper charm for added versatility.

Charm Price: ¥6,050

Release Schedule

Mark your calendars for this exciting launch:

• - September 1, 2025: Reservations begin on the Samantha Thavasa official online store and at select locations.
• - September 6, 2025: Early sales available at luxury department stores in Shinjuku, Nagoya, and Osaka.
• - September 8, 2025: General sales commence online and at all Samantha Thavasa stores.

Company Overview

Founded on March 10, 1994, Samantha Thavasa, led by CEO Koji Furuya, has made a name for itself in the fashion industry, specializing in the design, manufacture, and sale of bags and jewelry. For more information, visit Samantha Thavasa.