#Japan #Tokyo #Animation #Yokumoku #Cigale

Yokumoku's New Animation CM: A Heartfelt Journey

On August 7, 2025, Yokumoku Corporation will launch a brand new animated commercial featuring its long-loved product, Cigale®. This tender animation showcases the warm memories associated with the treats, highlighting the experiences shared with loved ones.

The Essence of the New CM

Created by renowned animation artist Kiiro Aose, the commercial captures the essence of everyday moments filled with joy and connection, where Cigale® plays a pivotal role. As the protagonist reflects on their life, they realize that these delightful treats were often present in significant moments—like being given as gifts during milestones.

The narrative celebrates the idea of treating oneself, as the now-adult protagonist rewards themselves with Cigale®, illustrating that even simple moments can be delightful and special. The warmth of these memories reaffirms Cigale®’s lasting presence through the decades.

A Unique Connection to Cigale®

Since its launch in 1969, Cigale® has been cherished by various generations. For many in their 20s and 30s, it represents a rare treat often shared during family gatherings, birthdays, and special occasions. The new CM aims to evoke nostalgia and encourage viewers to see Cigale® not just as a snack, but as a symbol of kindness and heartfelt connections.

In this emotional journey, viewers will witness scenes of joy, support, and personal growth, showcasing how gifting snacks can create treasured memories. The commercial closes with the protagonist savoring a piece of Cigale®, illustrating a little self-indulgence – a moment of connection with oneself through the comforting flavors of these delightful treats.

Behind the Animation

Kiiro Aose, the talented animator and watercolor illustrator, shared her thoughts on crafting this CM. "I have always felt that Yokumoku’s products bring joy to those who receive them. Every time we enjoyed them, they made our family happy. The tins often found a new life as containers for small items, always reminding us of the delightful past. When I was approached for this project, I decided to treat myself to a tin of Cigale. The little luxury felt wonderful, and I hope this piece helps others feel the same connection to Cigale® in their lives."

Creating Warm, Relatable Narratives

The animation tells a story that's personal and relatable, set from a first-person perspective, inviting viewers into a nostalgic experience. It illustrates how the act of sharing sweets has intertwined lives through various sentiments, including kindness and struggle. Kiiro's delicate artistic style breathes life into these emotions, creating a visual representation of cherished memories.

Conclusion

Through this new animation, Yokumoku invites audiences to reflect on their own warm memories associated with Cigale®, fostering deeper connections with loved ones. As the world continues to evolve, the timeless charm of Cigale® remains a comforting presence, reminding us that joy can often be found in simple, everyday moments.

For a glimpse of the delightful storytelling, viewers can check out the full animation on YouTube.

About Yokumoku

Founded in Chiyoda, Tokyo, Yokumoku has been dedicated to creating high-quality confectionery products for over five decades. As the company strives to connect with its audience through delightful experiences, it continues to evolve, resonating with both longstanding fans and new generations. For more information, visit their official website here.