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Katherine Heigl Speaks Out on Bladder Leaks

In a groundbreaking new campaign, actress Katherine Heigl joins forces with Poise®, a leading brand in bladder leak protection, to shed light on a health issue affecting millions of women: bladder leaks. Through her unique blend of humor and relatability, Heigl aims to destigmatize this common but often unspoken topic, encouraging open conversations about bladder health and the challenges that come with it.

At least half of all women experience some form of bladder leakage, especially during pivotal life moments such as childbirth, perimenopause, and menopause. Yet, many women feel embarrassed or ashamed to talk about it, often leading to feelings of isolation. Enter the Poise® campaign, which not only seeks to normalize these experiences but also offers solutions.

The campaign kicks off with a relatable scene featuring Heigl sharing a brunch with friends and her young son. In a moment filled with laughter, she finds herself in what she humorously calls a "giggle dribble" situation—an incident that many can identify with but few discuss openly. In classic Heigl fashion, she uses this moment to educate her listeners about how hormonal changes during life transitions can weaken the pelvic floor, leading to bladder leaks. With a cheeky smile, she pulls out a Poise® liner to offer her friend, underscoring the brand's commitment to empowering women through comfort and support.

This light-hearted approach does not sidestep the seriousness of the matter. In another ad spot, the actress embraces her natural charm, speaking candidly about bladder leaks in a bustling environment. Here, she mentions relatable scenarios, from "sneeze leaks" to unexpected moments during exercise, emphasizing that these incidents are normal and shouldn't be a source of shame.

Heigl states, "I refuse to let a little giggle dribble stop me from enjoying everything it means to be a woman and a mother... I want every woman to feel supported, knowing they aren’t alone in their experiences. We need to talk about it!" This sentiment is echoed by Katie Moran, President of Adult and Feminine Care at Kimberly-Clark, who supports Heigl’s initiative and highlights the importance of creating an environment where women can express themselves and find solutions without judgment.

The Poise® campaign is not only timely but crucial in breaking the stigma surrounding bladder leaks. Women are often left out of conversations about their own health, leading to misinformation and unpreparedness. By honing in on these real-life experiences, Heigl and Poise® provide a platform for women to share their stories and seek support.

Poise® has been a market leader in offering reliable bladder leak protection for over 30 years, crafting a range of products, from liners to pads, designed with women's needs in mind. The campaign officially launches with ads across various platforms including television and social media.

To see the campaign in action, viewers can check out the specially created ads that highlight these everyday moments. For more information about Poise® and their product offerings, visit their website and join the ongoing conversation about women’s health and empowerment that this clever campaign encourages.

Conclusion

Katherine Heigl’s collaboration with Poise® is a pivotal step towards changing the narrative around women’s health issues, providing hope, humor, and educational resources to tackle bladder leaks head-on. This campaign not only informs but also unites women in a shared experience that deserves to be talked about openly, helping to eliminate shame and promote confidence as they navigate through their lives.