#Japan #Harajuku #Omokado #THE HYUNDAI #nugu

THE HYUNDAI Store Opening in Harajuku

In an exciting development for fashion enthusiasts and cultural aficionados, the prestigious Korean department store group, THE HYUNDAI, is preparing to launch its permanent store in Japan’s trendy Harajuku district. This strategic move is part of a broader initiative named "THE HYUNDAI GLOBAL" aimed at expanding Korean content in Japan, led by Hyundai Department Store. The new store will be located on the third floor of Omokado, a commercial facility managed by Tokyu Land Corporation.

The new store follows the opening of a flagship location in Shibuya PARCO in September and signifies a more comprehensive presence of THE HYUNDAI brand in the Japanese market. The collaboration involves nugu Japan Co., the Korean fashion e-commerce platform, which has taken a significant role in planning and managing the store. nugu will focus on discovering and curating Korean brands, ensuring that the selection aligns with Japanese consumers' preferences while also handling the store's operational design.

In the upcoming retail space, customers can expect a variety of popular Korean brands that are well-liked within Korea. Additionally, the store plans to include products from Japanese brands and select shops, aiming to create a unique shopping experience that fuses Korean culture with Japanese creativity. This vision highlights the goal of bringing a new retail experience that customers can only find at this location.

Positioned as a key strategy within THE HYUNDAI GLOBAL project, this store is expected to elevate the brand’s visibility among Japanese shoppers, particularly in the popular fashion and culture hub of Harajuku. With a dedicated storefront, THE HYUNDAI aims to deliver its brand values and worldviews to an even broader audience.

As anticipation builds, further details regarding the store's opening date, product offerings, and store design will be announced soon. Shoppers can look forward to the innovative shopping experiences that THE HYUNDAI promises to create. This initiative is not just a step for THE HYUNDAI, but also a significant moment in the ongoing cultural exchange between Korea and Japan, fostering greater appreciation and understanding through fashion and lifestyle.

For media inquiries regarding this opening, please contact:

• - 担当: Matsumoto, Yom
• - Email: [email protected]

Company Information

Planning and Operations

• - Company Name: nugu Japan Co., Ltd.
• - Address: 6F Ebisu East Building, 1-13-7 Hiroo, Shibuya-ku, Tokyo
• - Representative: Kim Jung-hwan

Facility Management

• - Company Name: Tokyu Land Corporation
• - Address: 1-16-3 Dogenzaka, Shibuya-ku, Tokyo
• - Representative: Jiro Okubo

Facility Overview

• - Facility Name: Omokado, Tokyu Plaza Omotesando
• - Opening Date: April 18, 2012
• - Location: 4-30-3 Jingumae, Shibuya-ku, Tokyo
• - Number of Stores: Approximately 25
• - Operating Hours: Retail and Service Stores 11:00–20:00, Dining 8:30–22:00 (varies by store)
• - Official Website: Omokado Official Site
• - Phone Number: 03-3497-0418 (10:00-18:00 availability)

Stay tuned for more updates on this exciting new chapter in retail in Japan!