#Japan #Tokyo #TikTok Shop #47 Marushe #Katsunuma Winery

47 Marushe's Groundbreaking Alcohol Live Commerce Debut

On May 8, 2026, the local specialty product sales account, 47 Marushe, operated by IZULCA based in Shibuya, Tokyo, made headlines by conducting the world's first alcohol live commerce on TikTok Shop. This milestone event showcased the remarkable flavors of Japanese wine, facilitated through a collaboration with the esteemed Katsunuma Brewery, a long-established winery founded in 1937, and popular TikTok creator DAsena.

With the growing prevalence of e-commerce across various global markets, the integration of alcohol into live commerce had yet to find its place on such platforms. This innovative concept serves as part of 47 Marushe's mission to expand the sales channels for local products. After extensive discussions and coordination with TikTok, the event was realized, marking a significant advancement in the realm of digital commerce.

During this live stream, viewers were introduced to an exquisite selection of wines available for purchase:

Featured Wines:

• - Katsunuma Jozo Argablanca Clareza 2024: A blend crafted from Koshu grapes grown in the diverse soils and climates of Yamanashi. Known for its clear and beautiful style, this wine perfectly embodies the enchanting characteristics of Koshu, making it suitable for everyday enjoyment as well as special occasions.

• - Katsunuma Jozo Argablanca Isehara 2024: This series highlights a historical discovery of citrus aromas in Koshu wine, showcasing Japan’s unique geographical terroir. The wine's aromatic richness is distinguished by the rare gravelly soils from which it hails.

• - Katsunuma Jozo Arga Tint Alcazar 2022: Crafted with Muscat Bailey A grapes, this medium-bodied wine reveals a complex flavor profile intermingling raspberry and cherry notes with hints of eucalyptus and white pepper.

Katsunuma Brewery: A Legacy of Excellence

Founded in 1937, Katsunuma Brewery stands as a bastion of tradition and innovation in winemaking rooted in Yamanashi. The winery has played a crucial role in preserving the indigenous Koshu grape variety during its precarious decline in the 1990s, demonstrating a commitment to supporting local farmers. Katsunuma Brewery continues to strive for excellence, aiming to move audiences worldwide with their premium Koshu wines. For more information, visit Katsunuma Winery.

About IZULCA

IZULCA is a joint venture between MicroAd, headquartered in Shibuya, Tokyo, and Pinspace, a firm specializing in managing e-commerce platforms including the overseas version of TikTok Shop. Leveraging Pinspace's extensive expertise alongside MicroAd's broad network, IZULCA provides comprehensive support for TikTok Shop operations and live commerce initiatives. To explore more, check out IZULCA.

With the success of the initial live commerce event, 47 Marushe is set to continue this groundbreaking venture, enhancing their collaboration with producers nationwide while consistently highlighting the allure of regional products. As they embark on this journey, their commitment to promoting local specialties shines brightly, reflecting the rich tapestry of Japanese culture and craftsmanship through innovative channels.