Nippies® Unveils Exciting New Line of Nipple Covers for Every Woman

Nippies® Introduces Nips by Nippies™

Nippies®, a well-known brand in the premium nipple cover segment, is thrilled to announce its latest product line, Nips by Nippies™. This innovative diffusion line is crafted specifically for those busy, style-conscious individuals who want comfort without compromising on appearance. Hitting the shelves this month, Nips by Nippies™ is not only functional but also fashion-forward, designed to cater to a diverse audience.

Expanding Accessibility

The launch occurs amidst a remarkable growth period for Nippies®. Over the past two years, the brand has experienced an outstanding 80% surge in sales. This increase can be attributed to its acclaimed no-show coverage, which has garnered considerable attention from influencers and fashion publications alike. Nips by Nippies™ comes with options of adhesive and non-adhesive formats, all neatly packaged in a travel-friendly clamshell, making it a perfect accessory for women on the go. Priced affordably at $19.99, these reusable covers are an excellent investment for anyone seeking ease and style.

Brand Vision and Inclusivity

Nippies® is a strong advocate for body positivity and inclusivity, a principle that resonates throughout the newly launched Nips by Nippies™ line. Available in two sizes and five elegant shades—from Crème to Espresso—this range ensures that every woman can find a matching shade that complements her skin tone seamlessly. As highlighted by Jess Levanchy, Associate Director at Nippies, the brand is committed to manufacturing products that support all body types and personal styles. “At Nippies, we believe in inclusivity and empowerment. Our range of sizes and shades are designed to make every woman feel confident and supported,” Levanchy states.

Transitioning to Retail

Nippies®, originally a digital-first brand, has successfully transitioned into the retail space. The new Nips by Nippies™ will be prominently featured in over 3,000 CVS locations across the nation. This strategic move further solidifies the brand’s presence in the market, allowing more customers to experience their innovative products firsthand. Nippies® aims to strike a balance between online convenience and in-store experiences, as emphasized by David Johnson, CEO of Thrasio. He believes tactile interactions with products can significantly enhance customer satisfaction and engagement.

A Legacy of Innovation

For more than twenty years, Nippies® has been at the forefront of redefining comfort and confidence with its ultra-smooth nipple covers. Finalizing an already impressive legacy, the brand boasts accolades such as being named ‘Best Nipple Covers’ by Allure and earning an ‘Expert's Pick’ by InStyle. The growing full product line includes a variety of solutions to meet individual customer needs—from Nippies Skin Adhesive for everyday confidence to Nippies Boob Tape, tailored for shape and security.

The #NipsByNippies line is poised to introduce a new wave of consumers to the transformative experience that has already made this product a favorite among many women, including celebrities and stylists.

By continually expanding its offerings to meet customer demand, Nippies® not only ensures customer satisfaction but also carves out a significant space for itself in the wider retail market. The future looks promising for this innovative brand.

For further details on the new product line and the company’s full range of offerings, you can visit their website at thrasio.com.