#Japan #Tokyo #Yoyogi #LOOPLACE #&PLACE

LOOPLACE Launches Its New Brand ‘&PLACE’

LOOPLACE, a company renowned for its revitalization of old buildings, is set to introduce its latest workplace brand, ‘&PLACE’. This initiative targets the growing demand for flexible workspaces tailored for small teams, specifically for companies with less than ten employees. The first location, &PLACE Yoyogi, is slated to open in October 2025, breathing new life into a 31-year-old former company dormitory located in Yoyogi, Shibuya, Tokyo.

The Concept Behind ‘&PLACE’

The launch of ‘&PLACE’ comes at a time when the flexible office market is expanding rapidly, driven by the increasing number of companies seeking agile work environments. This new concept aims to meet the needs of smaller startups by providing a combination of private office spaces and shared lounges, enabling a collaborative and flexible work setting. Unlike LOOPLACE's existing brand ‘gran+’, which caters to slightly larger teams, &PLACE is designed specifically to assist the growth of nascent businesses by offering a supportive environment that evolves with their changing needs.

The vision behind the name ‘&PLACE’ is to enhance working spaces by adding new dimensions, ultimately creating areas where small teams can thrive. The design incorporates lounges and meeting rooms usable for client-facing activities, ensuring that these spaces serve as both productive environments and reflections of the companies’ unique identities.

Brand Launch Details

The inaugural property for ‘&PLACE’ is strategically situated at 2-27-5 Yoyogi, Shibuya, Tokyo. This full renovation project transforms a former employee dormitory into a modern workspace, featuring essential facilities such as a lounge, meeting rooms, and shower facilities. The opening is scheduled for October 2025, with a preview and recruitment event to be held on October 16-17, 2025. Interested parties are encouraged to participate and experience the innovative workspace firsthand.

Infrastructure and Facilities

The building will comprise four stories with a reinforced concrete structure. It will offer shared amenities such as lounges and meeting spaces designed to foster collaboration among its users. The private office spaces will range from 17.64 square meters for 26 rooms to a larger space of 28.84 square meters for one room, all meticulously designed to ensure comfort and functionality.

Special Collaboration with Panasonic

As part of its commitment to modern and efficient workspaces, LOOPLACE has partnered with Panasonic for a special collaboration event coinciding with the opening of &PLACE Yoyogi. The building will feature cutting-edge Panasonic air conditioning and hygiene technology, designed to enhance workplace comfort. Attendees at the opening will be able to experience these advancements firsthand.

Future Directions for LOOPLACE

The establishment of the &PLACE brand signifies a strategic expansion for LOOPLACE. Historically, the company focused on mid-sized offices through ‘gran+’, catering to firms with 10 to 30 employees. Now with &PLACE, LOOPLACE addresses the unique challenges faced by startups in their early growth stages, bridging the gap in workspace needs as companies scale.

Going forward, LOOPLACE will not only focus on the development and leasing of office spaces but will also place emphasis on operational management. This shift aims to sustain and enhance property values long-term post-renovation, ensuring that LOOPLACE remains a key player in the evolving workspace landscape.

Conclusion

With the launch of the &PLACE brand, LOOPLACE reinforces its commitment to innovation in workspace solutions, fostering an environment where small businesses can grow sustainably. As the flexible office trend continues to gain momentum, &PLACE’s combination of private offices and shared spaces represents a valuable addition to Tokyo's dynamic urban landscape.