Strategic Partnership Transforms Synthetic Research Capabilities with Qualtrics and PureSpectrum
In a groundbreaking collaboration, Qualtrics and PureSpectrum have joined forces to elevate the landscape of synthetic market research. This partnership is poised to revolutionize the way businesses gather insights, significantly reducing both the time and costs traditionally associated with market research. As organizations increasingly pivot towards synthetic panels to refine their research processes, the combined strengths of Qualtrics and PureSpectrum provide unparalleled advantages.
Qualtrics, a leader in experience management, has been recognized for its robust experience management platform that delivers insightful analysis and data-driven decision-making. With its advanced AI-driven model, Qualtrics can generate synthetic responses that closely mimic real human behavior. This innovative approach has proven to cut fielding costs by up to 50%, while also expediting insight gathering from weeks to mere minutes. The technology is not merely about speed; it significantly expands audience reach, allowing companies to tap into diverse market segments with ease.
On the other hand, PureSpectrum has built its reputation as a pioneer in market research data quality. By selecting Qualtrics as its exclusive synthetic panel provider, PureSpectrum is able to leverage massive amounts of training data, enriching the qualitative aspects of synthetic responses. This daily influx of millions of data points helps ensure that the insights provided are not just accurate but also reflective of the latest in consumer sentiment and behavior trends.
The partnership is an extension of previous collaborations between these two companies. PureSpectrum has been supplying quantitative panel data seamlessly integrated within the Qualtrics platform. The ongoing relationship has already brought significant benefits in terms of data quality and operational efficiency, fostering a shared commitment to delivering high-caliber research capabilities.
Ali Rohani, Chief Transformation Officer at Qualtrics, emphasizes the shifting paradigm in market intelligence as businesses increasingly turn to AI for trusted insights. 'Synthetic data represents a powerful new era of market intelligence and decision-making in business,' he stated. With the solid backing of both companies, market researchers now have a reliable pathway to access actionable insights quickly and securely.
Moreover, David Butler, President of PureSpectrum, points out the limitations of previous synthetic data offerings, particularly their struggle to accurately reflect complex human behavior. With Qualtrics’ seasoned expertise and the depth of PureSpectrum’s training data, this collaboration creates a groundbreaking synthetic research solution that leads the industry in terms of reliability and precision.
The newly launched Edge Audiences research panel, which encompasses both traditional and synthetic methodologies, is currently available through Qualtrics. Notable firms, including Booking.com and Google Labs, are already utilizing this innovative solution. Furthermore, the panel will be accessible via the PureSpectrum Marketplace in the latter half of 2025, expanding its reach even further.
For those interested in understanding how artificial intelligence is transforming market research, there will be a significant Market Insights A.I. for Market Research roadshow hosted by Qualtrics this September. This event aims to showcase the groundbreaking changes in market research trends fostered by AI advancements.
In conclusion, the strategic partnership between Qualtrics and PureSpectrum not only enhances the capabilities of synthetic research but also sets a new standard in the market. Both companies are dedicated to helping organizations make data-informed decisions that are both timely and effective, ensuring they remain competitive in increasingly dynamic markets. Stay tuned for what this collaboration will mean for the future of market research.
Qualtrics, a leader in experience management, has been recognized for its robust experience management platform that delivers insightful analysis and data-driven decision-making. With its advanced AI-driven model, Qualtrics can generate synthetic responses that closely mimic real human behavior. This innovative approach has proven to cut fielding costs by up to 50%, while also expediting insight gathering from weeks to mere minutes. The technology is not merely about speed; it significantly expands audience reach, allowing companies to tap into diverse market segments with ease.
On the other hand, PureSpectrum has built its reputation as a pioneer in market research data quality. By selecting Qualtrics as its exclusive synthetic panel provider, PureSpectrum is able to leverage massive amounts of training data, enriching the qualitative aspects of synthetic responses. This daily influx of millions of data points helps ensure that the insights provided are not just accurate but also reflective of the latest in consumer sentiment and behavior trends.
The partnership is an extension of previous collaborations between these two companies. PureSpectrum has been supplying quantitative panel data seamlessly integrated within the Qualtrics platform. The ongoing relationship has already brought significant benefits in terms of data quality and operational efficiency, fostering a shared commitment to delivering high-caliber research capabilities.
Ali Rohani, Chief Transformation Officer at Qualtrics, emphasizes the shifting paradigm in market intelligence as businesses increasingly turn to AI for trusted insights. 'Synthetic data represents a powerful new era of market intelligence and decision-making in business,' he stated. With the solid backing of both companies, market researchers now have a reliable pathway to access actionable insights quickly and securely.
Moreover, David Butler, President of PureSpectrum, points out the limitations of previous synthetic data offerings, particularly their struggle to accurately reflect complex human behavior. With Qualtrics’ seasoned expertise and the depth of PureSpectrum’s training data, this collaboration creates a groundbreaking synthetic research solution that leads the industry in terms of reliability and precision.
The newly launched Edge Audiences research panel, which encompasses both traditional and synthetic methodologies, is currently available through Qualtrics. Notable firms, including Booking.com and Google Labs, are already utilizing this innovative solution. Furthermore, the panel will be accessible via the PureSpectrum Marketplace in the latter half of 2025, expanding its reach even further.
For those interested in understanding how artificial intelligence is transforming market research, there will be a significant Market Insights A.I. for Market Research roadshow hosted by Qualtrics this September. This event aims to showcase the groundbreaking changes in market research trends fostered by AI advancements.
In conclusion, the strategic partnership between Qualtrics and PureSpectrum not only enhances the capabilities of synthetic research but also sets a new standard in the market. Both companies are dedicated to helping organizations make data-informed decisions that are both timely and effective, ensuring they remain competitive in increasingly dynamic markets. Stay tuned for what this collaboration will mean for the future of market research.
Topics Business Technology）
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