#Japan #Tokyo #Kaneko Hannosuke #tempura snack #Maruesu

Kaneko Hannosuke Launches Tempura-Flavored Snacks

Kaneko Hannosuke, a renowned Edo-style tempura specialist located in Nihonbashi, announces the debut of two new snack products: "Ikaten Tempura Flavor" and "Noriten Tempura Flavor." Created in collaboration with Maruesu, these delightful snacks captured the essence of the restaurant’s famous dishes and will be available in convenience stores nationwide starting April 14, 2025.

The snacks, crafted under the supervision of And RICE Co., Ltd., a subsidiary of Oishies Co., Ltd., are designed to bring the signature taste of Kaneko Hannosuke straight into the homes and hands of snack lovers across Japan. Maruesu, known for their expertise in producing fried snacks, recognized a strong synergy with Kaneko Hannosuke's culinary reputation, making this partnership a natural fit.

A Unique Snack Experience

Both snacks are perfect companions for any occasion—whether as an enjoyable afternoon treat for children or as savory partners for a variety of alcoholic beverages. The "Ikaten Tempura Flavor" features the unique aroma of sesame oil paired with a delicate crust made from the bodied portion of dried squid. Priced at 200 JPY (excluding tax) and packaged in 33g portions, it's an ideal snack for any palate.

Similarly, the "Noriten Tempura Flavor" combines delightful domestic seaweed with the distinctive flavor of sesame oil. Its one-bite size offers a satisfying crunch, making it an enticing snack option at the same retail price of 200 JPY (excluding tax), with a net weight of 36g.

The Development Journey

The development process for these snacks proceeded smoothly, thanks to the existing manufacturing capabilities of Maruesu and their use of ingredients that resonate with Kaneko Hannosuke's culinary traditions. Notably, incorporating sesame oil—a component less common in Maruesu's other products—was instrumental in achieving the authentic flavor reminiscent of Kaneko Hannosuke's famed tempura dishes.

About Kaneko Hannosuke

Kaneko Hannosuke's original store has remained a bustling hotspot in Nihonbashi, drawing long queues for its exquisite Edo-style tempura. Aiming to bring these flavors closer to customers, the restaurant opened its first takeout-specific location, "Nihonbashi Tempura Sushi Kaneko Hannosuke," in November 2019. This establishment emphasizes convenience without compromising quality, featuring a variety of offerings such as temperature-stable "tempura bento boxes," "tenmusu" (tempura rice balls), and "tempura sushi" that marries traditional sushi with delightful tempura. These products are perfect for home consumption, travel snacks, or a luxurious office lunch.

Oishies Co., Ltd.

Oishies Co., Ltd. is a parent corporation for a selection of popular dining establishments including Tsukemen Tsujita and Tanaka Soba Shop, promoting authentic Japanese culinary experiences. Their mission is to spread Japan's culture of delectable food worldwide, priding themselves on delivering genuine, high-quality dishes that truly embody the essence of Japanese cuisine. Each brand under their wing is meticulously cultivated to showcase the rich food heritage Japan has to offer to a global audience.

Get in Touch

For inquiries about these products or any collaborative opportunities with Kaneko Hannosuke, please visit Maruesu's official contact page and Oishies' website.

Final Thoughts

Don’t miss the opportunity to indulge in these specially crafted tempura snacks, perfect for families, gatherings, or personal snacking moments. Kaneko Hannosuke's commitment to quality shines through in every piece, whether enjoyed straight from the bag or paired with your favorite drinks. Mark your calendars for April 14, 2025, and make sure to check your local convenience store for these delightful new offerings!