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Collaboration Launch: Matsuya Foods and 'Miitsuketa'

Matsuya Foods, headquartered in Musashino, Tokyo, is thrilled to announce the launch of its second collaboration with the beloved children’s program 'Miitsuketa'. Starting from November 18, 2025, at 10:00 AM, customers can visit any Matsuya outlet or the sushi specialty store Sushimatsu to take part in this exciting campaign that runs until January 6, 2026.

Campaign Details

Duration

• - Start Date: November 18, 2025, 10:00 AM
• - End Date: January 6, 2026, 9:59 AM

Eligible Locations

Participation is available at all nationwide Matsuya and Sushimatsu stores. Note that certain stores, including Matsuno-ya and My Curry Shokudo, are excluded from this campaign.

Complimentary Gift: Original Name Charms

As part of this collaboration, customers will receive a limited-edition 'Original Name Charm' when purchasing one of the selected menus. Each charm comes in one of four unique designs, available randomly.

Eligible Menu Items

To receive a charm, customers can choose from the following:

• - Matsuya Kids Gyudon Waku Waku Set
• - Matsuya Kids Curry Waku Waku Set
• - Sushimatsu Kids Sushi Set
• - Sushimatsu Kids Udon Set

The distribution of charms runs from November 18, 2025, to January 6, 2026. Do keep in mind that each store will stop distributing charms as soon as they run out and may switch to giving out Matsuya's original paper crafts instead.

Special Craft Campaign

Additionally, there is a campaign in which customers can win an original donabe (Japanese clay pot) by saving receipts. To enter, customers need to submit receipts totaling 800 yen or more, issued between September 30, 2025, and January 6, 2026. This applies to any type of valid receipt, including meal tickets and web receipts. The final entry deadline is January 13, 2026.

Follow & Repost for Exclusive Prizes

For a chance to win exclusive 'Miitsuketa' merchandise, follow Matsuya's official X account (@matsuya_foods) and repost the specified post during the campaign period from November 18 to November 30, 2025. Valuable prizes include plush toys of 'Miitsuketa' characters, pajamas for both adults and babies, and 5,000 Matsuya points.

Final Remarks

This collaboration with 'Miitsuketa' marks yet another step by Matsuya Foods to create delightful experiences for its customers, especially children. The television program 'Miitsuketa' airs weekdays on E-Tele at 7:30 AM, with reruns at 6:25 PM. Matsuya's initiatives underscore its dedication to quality and community engagement, promising to deliver fun and excitement this winter season.

For more information, visit the official campaign site at Matsuya Foods Miitsuketa Campaign.