Nordstrom Enriches Holiday Shopping with Expanded Gift Options and Experiences

Experience the Magic of the Season at Nordstrom



As the holiday season approaches, Nordstrom is set to redefine the gifting experience with an expansive array of options designed to delight customers of all ages. This year, the beloved retailer is launching an initiative aimed at providing a more vibrant and engaging shopping environment, whether online or in-store. With the slogan "Oh, What Fun!" ringing through its aisles, Nordstrom emphasizes the joy of gifting and the festive spirit.

A Holiday Catalog Like No Other



To kick things off, Nordstrom presents its most elaborate holiday catalog yet—a 100-page masterpiece showcasing over 800 essential gifts. Each carefully curated section features thoughtful gift guides aimed at different recipients, ensuring that shoppers can find something special for everyone on their list. From charming toys for children to sophisticated gifts for adults, the choices are vast and enticing. Online shoppers can browse through an astounding collection of more than 110,000 items available on Nordstrom.com, enhanced by a new AI-driven Gift Expert feature that provides personalized gift recommendations.

Transforming Stores into Holiday Wonderland



Walking into a Nordstrom store this holiday season will feel like stepping into a winter wonderland, thanks to beautifully designed holiday gift shops filled with 1,000 unique gift ideas. An impressive 90% of these gifts are priced under $100, with 60% under $50, making it easy for shoppers to find something special within their budget. Exclusive beauty sets, chic accessories, children’s apparel, and cozy home essentials will be on full display, catering to various tastes and preferences.

Festive Events and Cheerful Experiences



But it’s not just about shopping; Nordstrom is also introducing an exciting lineup of festive events aimed at spreading joy and creating memorable moments for families. With over 1,500 events slated across the country, customers can participate in everything from delightful Holiday Breakfasts to Beauty Glam Up Days, designed to help everyone achieve that holiday glow. Nordy Club members will enjoy exclusive shopping parties and special avenues to enhance their holiday shopping experience, including a unique opportunity to select a premium gift or a charitable donation as a thank-you for their loyalty.

For the first time, shoppers will be greeted by Santa himself at every Nordstrom location, capturing magical moments with free photos for Nordstrom cardholders through a partnership with Shutterfly—adding an extra sprinkle of joy to holiday shopping.

Flagship Store Excitement in Seattle and NYC



Flagship locations in New York City and Downtown Seattle are stepping it up with thematic holiday experiences, showcasing the spirit of the season through unique installations and festive activities. At the Seattle flagship, the legendary Santa Lane experience gets a refreshing makeover, transforming the store into an immersive festive journey for all ages. Meanwhile, shoppers at the NYC flagship can explore The Gift Shop at The Corner, an inventive two-level gifting paradise featuring exclusive gifts and personalized services, such as custom gift boxes and tailored gifting support from in-store Gift Experts.

Campaign Celebration: “Oh, What Fun!”



This year's holiday campaign encapsulates childlike wonder and festive playfulness, playing out through interactive streaming and social media initiatives. Golden Globe-winning actor Kyle MacLachlan leads the campaign as

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