#United States #Chicago #Big Game #Coors Light #sloths

Coors Light's Chill Approach to Mondays

In the lead-up to the much-anticipated Big Game in 2025, Coors Light has tapped into the universal feeling of post-weekend sluggishness with their cleverly themed campaign, aptly titled the 'Case of the Mondays.' What initially began as a minor typographical error in national publications and billboards across North America unexpectedly bloomed into a vibrant marketing initiative, showcasing sloths as the epitome of Monday lethargy.

The latest ad, designed to air during the Big Game, brilliantly illustrates the trials and tribulations of fans trying to navigate the Monday blues after the football season wraps up. Sloths, known for their famously slow movements, take center stage, and the challenges they face are comically relatable. From your typical slow grocery shopping to painfully sluggish email checks, these furry creatures encapsulate that regrettable feeling we often face after a weekend of excitement.

In this whimsical portrayal, viewers will witness a brilliantly orchestrated slow-motion chase sequence, further amplifying the hilarity of the sloth's predicament. However, the turning point comes when one lucky sloth discovers a pack of Coors Light. Suddenly, the sluggishness gives way to refreshment and revitalization, perfectly capturing the brand's ethos of chilling out and enjoying life. As Marcelo Pascoa, the Vice President of Marketing at Coors Light, aptly notes,