#Japan #Tokyo #Sumitomo Forestry #TVCM #Good NeighborWood

Introduction

Sumitomo Forestry Co., Ltd., led by President Toshihiro Mitsukoshi, has launched the third installment of its “Good NeighborWood” advertising campaign, titled “The Next Story Begins with Wood.” This new TV commercial began airing on August 25, 2023, in seven regions, including Kanto, Kansai, Nagoya, Hokkaido, Miyagi, Hiroshima, and Fukuoka.

Understanding the Good NeighborWood Series

The term “NeighborWood” combines the concept of neighborhoods or neighbors, represented by “Neighborhood/Neighbor,” with forests, symbolized by “Wood.” The campaign’s message revolves around fostering respect and collaboration between forests and people, advocating for a sustainable coexistence as “good neighbors.” Sumitomo Forestry, an enterprise that connects forests and people, embodies a new economic and social form aimed at achieving carbon neutrality. This campaign closely mirrors their commitment toward sustainability and ecological balance.

Theme of the Third Installment

The third installment delves into the theme of “the possibilities of wood.” It aims to convey Sumitomo Forestry’s image as a leading “wood expert company” that continually strives for cutting-edge challenges while exploring the potential of this natural resource. The narrative progresses with performances by actor Riko Igaki, portraying a forest, alongside actor Fumiyo Kohinata, representing humanity. Viewers are encouraged to witness the unfolding story and messages set against a primordial backdrop that suggests the beginning of new tales and futures ahead.

The Content of the TV Commercial

The narrative of the TV commercial unfolds in a “world without trees.” In this setting, Fumiyo Kohinata’s character encounters a mysterious object. This object undergoes a transformation, capturing carbon, and eventually grows into a tree, represented by Riko Igaki’s forest character. This meaningful “encounter” illustrates the message that wood possesses countless possibilities, and when nurtured correctly, it can become a renewable resource. The magical depiction intertwined with a mystical worldview allows viewers to grasp this realization naturally.

Airing Regions and Schedule

The TV commercial serves various regions:

• - Kanto: Tokyo, Saitama, Kanagawa, Chiba, Gunma, Tochigi, Ibaraki
• - Kansai: Osaka, Hyogo, Kyoto, Nara, Wakayama, Shiga
• - Nagoya: Aichi, Gifu, Mie
• - Hokkaido
• - Miyagi
• - Hiroshima
• - Fukuoka

It will be broadcast from August 25 to September 23, 2023.

Explore More on the Special Corporate Advertising Site

All pieces from the “Good NeighborWood: Forest and People as Good Neighbors” series can be accessed on the official website. Don’t miss out on the chance to view these compelling narratives and messages.

Visit the special site: Good NeighborWood Special Site