#Japan #Tokyo #body odor #Willmina #Deohapi

Comfort Amidst Aging: Willmina's New Deodorant Mist

Women over 40 often find themselves facing unique challenges, especially when it comes to personal care. A recent survey revealed that more than 70% of women in this age bracket have experienced concerns related to body odor and perspiration. Understanding these pressing issues, Willmina Co., Ltd., headquartered in Shinjuku, Tokyo, has developed an innovative product aimed at easing these fears—the 'Deohapi Medicinal Deodorant Mist.' This new deodorant is set to launch on May 20, 2025, with availability through cooperatives and official EC mall stores.

Addressing Real Concerns

As women age, lifestyle changes can lead to heightened worries about body odor. According to Willmina's awareness survey targeting women in their 40s and beyond, an alarming 72.3% reported concerns about their own body odors, particularly 'aging odor.' The survey indicated that the most frequently noted areas of concern included the armpits (51.5%), followed by the scalp (43.8%), intimate areas (38.5%), and feet (36.5%). Most notably, specific situations, like hot weather (69.0%) and social interactions (46.8%), triggered increased anxiety about body odor.

Moreover, a significant 21.5% admitted that these odor concerns had limited their behavior in social settings, underscoring that for many, these issues extend beyond mere etiquette—impacting self-esteem and overall social comfort. Willmina recognizes that odor anxiety is more than a personal nuisance; it has become a societal issue affecting women's sense of well-being and confidence in everyday life.

Introducing Deohapi Medicinal Deodorant Mist

To combat these pervasive issues, Willmina has created the 'Deohapi Medicinal Deodorant Mist,' designed specifically for women immersed in busy lives. This convenient yet effective deodorant promises a refreshing shift in daily odor care habits, fundamentally enhancing women's comfort and confidence throughout their routines.

Product Details

• - Price: 2,288 JPY (tax included)
• - Volume: 100mL
• - Product Name: Medicinal Deodorant Mist S
• - Release Date: May 20, 2025
• - Availability: Various cooperative outlets and official online stores.

Key Features

1. Dual Active Ingredients: The spray contains two effective ingredients designed to neutralize odor and sweat, with a formulation that controls aging odors and distinctive armpit smells. A single application daily is sufficient to tackle the source of unwanted smells, ensuring full-body odor care that covers areas such as armpits, feet, behind the ears, and the back.

2. Refreshing Scent with Supportive Ingredients: The deodorant showcases a fresh floral-herb scent, complemented by supportive components for maintaining a pleasant fragrance.

3. Care for Aging Odor Causes: By hydrating the skin, this product helps mitigate excessive sebum production—which is often a result of dryness, highlighting its benefits in promoting soft and clear skin.

This formulation is enriched with three types of hyaluronic acid and various moisturizing ingredients, including royal jelly extract and rose extract, ensuring ultimate comfort without the use of artificial dyes or mineral oils.

About Willmina Co., Ltd.

Founded in 1984, Willmina began as a division under Nichimen Corporation (now Sojitz Corporation) and has since become a top vendor in the cosmetic sector for cooperatives, providing safe and reliable products ranging from cosmetics to health items for nearly 30 million members. The company is not only focused on beauty but also aims to enhance the overall well-being of women, introducing pioneering brands like 'Ibiza Beauty' for feminine care.

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For more details on this new product, you can check out the 'Kagayaku Cosmetics' official stores available on Rakuten, Amazon, and Yahoo Shopping, where Willmina continues to deliver exceptional care for women striving to live their best lives at every stage.

Through understanding women's needs and addressing the challenges they face with aging, Willmina remains committed to contributing to personal care solutions that uplift women's confidence and societal well-being.

Company Overview:
Name: Willmina Co., Ltd.
Address: 4-1 KDX Iidabashi Square, Shin-Okawa-cho, Shinjuku-ku, Tokyo
CEO: Shiona Yukimura
Operations: Cooperative planning and development, brand goods, OEM operations
Website: Willmina Website