BUBS Celebrates Debut in the U.S. with First Pop-Up Store in New York
BUBS Brings Sweet Flavor to New York City
The candy brand BUBS, famous for its playful and unique sweets, has officially made its U.S. debut with a pop-up shop named the "Sweeteasy" in New York City. This exciting event allows local candy lovers to immerse themselves in a delightful experience full of Swedish culture and treats.
Pop-Up Details
Opening its doors on September 25, 2025, the BUBS Sweeteasy will remain operational until October 22, encouraging all New Yorkers to indulge in this special opportunity. The venue, located at 69 Mercer St. in SoHo, has been transformed into a candy paradise where visitors can explore the vibrant world of BUBS. Just stepping inside feels like entering a wonderland of sugary delights where flavor meets creativity.
Unique Experiences Await
The BUBS Sweeteasy features an array of unique experiences:
- - Pick & Mix Candy Bar: This interactive station allows guests to curate their very own candy bags. With a mix of exclusive Swedish flavors alongside brand new items tailored for the U.S. market, there's something for everyone.
- - Sweeteasy Snap Spot: Capture the essence of the pop-up through an engaging photo area, designed to be as whimsical as the candy itself.
- - Exclusive Merchandise: Limited-edition BUBS-branded items will be available, perfect for fans looking to showcase their love for the brand.
A Taste of Swedish Tradition
The BUBS pop-up not only focuses on providing an exciting candy experience but also pays homage to Sweden’s beloved tradition of lördagsgodis, which translates to
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