#United States #Greenville #Kichler Lighting #Progress Lighting #Coleto Brands

Coleto Brands: A New Era in Lighting

Introduction

In a significant development in the lighting industry, Kichler and Progress Lighting have officially rebranded under a new parent company name—Coleto Brands. Announced on January 7, 2025, this merger marks a new chapter for the iconic companies, both of which are now united under the visionary leadership of Kingswood Capital Management.

The Birth of Coleto Brands

The name 'Coleto' is inspired by the natural phenomenon of starlings creating mesmerizing formations in the sky—an allusion to how unique brands can come together to form a greater whole. This analogy reflects the merger's intent: while both Kichler and Progress Lighting will retain their distinct identities, they will also synchronize their efforts to enhance their impact on the market.

Sean Veit, the CEO of Coleto Brands, expressed excitement about the merger. He stated, "We are thrilled by the opportunities this merger provides for our customers and our workforce. Each brand's rich legacy and commitment to exceptional customer service will enable us to offer more compelling solutions to the market."

The Path Ahead

Since the acquisition by Kingswood Capital in recent months, both brands have been working diligently to unify their operational frameworks. A newly formed Executive Leadership Team is guiding this transformation, ensuring that the strengths and capabilities of both companies are effectively integrated. This strategy aims to streamline processes, improve customer service, and offer a more efficient ordering system.

Among the immediate changes, both brands have now consolidated their sales representation under a singular agency. This move simplifies the purchasing process and enhances customer interactions by creating a cohesive sales experience. Furthermore, the Progress Lighting showroom at the Dallas Market Center has been revamped to include a special Kichler display, showcasing an assortment of products in a curated setting during the January 2025 Lightovation tradeshow.

Looking Back and Forward

Reflecting on the merger, Vijay Shankar, Executive Chairman of Coleto Brands, remarked on the remarkable progress made in uniting both teams. He emphasized the high-caliber talent within the combined organizations and the positive cultures that have long defined them. Shankar stated, "The swift yet thoughtful approach from our leadership is a testament to the dedication each side has towards our clients and each other."

Kingswood Capital Management's strategic acquisitions—Progress Lighting in February 2024 and Kichler Lighting in September 2024—underscore the investment firm’s commitment to fostering innovation in the lighting sector. With the merging of these two iconic brands, the industry can expect a wave of advancements aimed at elevating product offerings and enhancing customer satisfaction.

About the Brands

Coleto Brands consists of Kichler and Progress Lighting among others, all of which focus on providing high-quality lighting solutions that meet contemporary design and functional needs. Kichler Lighting, established in 1938, is renowned for transforming living and working environments through stylish, purposeful fixtures. Meanwhile, Progress Lighting boasts over a century of insightful lighting technology, consistently delivering aesthetic appeal and value for residential projects.

Conclusion

As Coleto Brands settles into its new role as the parent company for Kichler and Progress Lighting, the outlook is bright. With a clear vision of collaboration and commitment, the future of lighting solutions appears promising, benefitting both trade professionals and everyday consumers. For those interested in learning more about Coleto Brands and its offerings, the company invites you to visit coletobrands.com.