#Japan #Tokyo #RealEstate #AtHome #ATBB

The Rise of ATBB: A Transformational Force in Real Estate

In the competitive landscape of real estate in Japan, the ATBB (All-in-One Real Estate Support Site) by AtHome Co., Ltd. has become a dominant player, boasting an impressive annual page view count of approximately 697 million. This remarkable feat is indicative of the platform's increasing adoption and the growing reliance on digital solutions in the real estate sector.

Launch of ATBB Smart Page

On November 12, 2025, AtHome is set to launch the ATBB Smart Page, a new feature designed to enhance user experience by allowing real estate agencies that are not yet members to access property listings on ATBB. This strategic move is intended to bolster the flow of real estate information in Japan, enabling prospective tenants to initiate online applications and schedule property viewings seamlessly.

This system aims to reduce barriers for non-member agencies, fostering increased engagement with the platform's extensive database of listings, and promoting online processes for tenant applications and viewing appointments.

Background and Innovations

In 2023, AtHome conducted a thorough review of ATBB's standard functionalities. Key enhancements have included the introduction of features like Smart Application for online tenant applications and Smart Contract, which digitizes contract-related tasks. These innovations are aimed at providing real estate professionals a streamlined, one-stop service for managing everything from property listings to contracts—all centered around the ATBB platform.

Data Collection Overview

The page view data pertains to numerous operations related to accessing property information and managing listings within the ATBB system. This data is collected during the period from November 1, 2024, to October 31, 2025. The term 'PV' in this context refers to the number of screens accessed within the platform, reflecting its active use among real estate professionals.

What is ATBB?

ATBB serves as a B2B service dedicated exclusively to AtHome's affiliated real estate agents, supporting a wide array of tasks—including property registration, acquisition, publication, management, and even case studies in real estate research. History shows that ATBB has been a vital resource for agents since 1985, beginning with its original online service.

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Key Benefits of ATBB Smart Page

The introduction of the ATBB Smart Page offers several advantages, particularly for non-member real estate agencies:

• - They can receive tenant applications and schedule viewings, thus widening their operational scope without having to become full ATBB members.
• - Inquiry handling for their properties will improve as they can generate unique URLs that facilitate direct applications and reservation bookings.

Furthermore, non-member agencies can also perform limited searches on ATBB for property listings, enabling them to connect more effectively with potential tenants and streamline their operational workflow.

All these innovations collectively aim at enhancing efficiency in operations, along with an increase in customer satisfaction within the real estate market.

Future Directions

AtHome remains committed to supporting over 62,000 affiliated real estate agencies nationwide by developing and providing various products and services. Their goal is not just to improve operational efficiency but also to actively contribute to the revitalization, digital transformation (DX), and overall innovation in the real estate industry.

In a rapidly digitizing world, ATBB stands at the forefront, redefining how real estate transactions are conducted in Japan, paving the way for a more efficient and accessible marketplace.