Newmark's Strategic Acquisition of RealFoundations Enhances Real Estate Advisory Services

Newmark's Strategic Acquisition of RealFoundations

In a significant development for the commercial real estate sector, Newmark Group, Inc., a leading global advisory firm, has announced its acquisition of RealFoundations, Inc., along with its subsidiaries. Headquartered in Dallas, Texas, RealFoundations is recognized globally for its focused professional services tailored specifically for the real estate industry through its management consulting and managed services.

This acquisition marks a pivotal moment for Newmark, amplifying its Investor Solutions suite and enhancing its capabilities in delivering superior fund and asset management services aimed at institutional clients across the U.S., Europe, and Asia-Pacific regions.

Barry Gosin, the Chief Executive Officer of Newmark Group, expressed enthusiasm about the acquisition, noting, “We are investing in scaled advisory and managed services capabilities that match the complexity of today’s institutional clients across the full asset lifecycle.” The strategic move aims to elevate Newmark’s standing as a principal global provider of investor and occupier solutions. By incorporating RealFoundations, Newmark anticipates a significant rise in its recurring Management Services and Servicing revenue, aiming for over $2 billion by the year 2029.

RealFoundations boasts a team of over 500 skilled professionals dedicated to client service. They support 500 companies across various regions, establishing a leading reputation among global investment managers and institutional investors. Their expertise includes data management, transaction support, performance analytics, valuation services, and strategic consulting. The integration of RealFoundations’ innovative technology and comprehensive workflow systems is expected to improve back-office functions and allow for enhanced real-time visibility into portfolio-level data.

Lou Alvarado, Newmark’s Chief Operating Officer, highlighted the mutual benefits, stating, “RealFoundations’ consulting and managed services strengthen our ability to offer clients integrated investment services that support performance and client service delivery.” The merger will effectively combine their unique delivery models with Newmark’s robust capital markets platform, facilitating a faster, more efficient service for clients.

The acquisition enriches Newmark’s Managed Services division, which now comprises over 1,000 professionals globally, thereby enhancing their offerings in Data Services, Lease Administration, Accounting, Reporting, and Asset Services at a larger scale. The entrance of RealFoundations into Newmark adds advanced technological advantages, consulting expertise, and a complementary client base inclusive of prominent REITs, investment managers, and sector owners spanning office, retail, industrial, multifamily, and single-family areas.

Chris Shaida, founder and CEO of RealFoundations, remarked on the synergy created by this acquisition, stating, “Joining Newmark is a natural next step for our firm.” He emphasized the shared commitment between the two companies to deliver intelligent and client-centered solutions. With Newmark’s extensive platform and established client relationships, the combined entity is poised to make a more significant impact and cultivate deeper relationships with clients.

Post-acquisition, the leadership at RealFoundations will transition into key roles within Newmark, operating under the Newmark RF brand. This strategic alignment, which includes management elements such as Executive Vice Presidents of various sectors, will ensure service continuity while simultaneously enabling the expansion of reach and capabilities under the Newmark brand. The cohesion among leaders will promote a collaborative approach while leveraging Newmark's expansive capital markets relationships, which have significantly increased the firm's market share over the past decade.

Newmark has observed notable growth in its U.S. market presence for the Capital Markets business, nearly tripling its investment sales market share and augmenting its percentage of commercial and multifamily originations significantly since 2015. Furthermore, Newmark topped the list of U.S. office sales brokerage firms in the first half of 2025, showcasing its strong command in this competitive landscape.

The financial arrangements of the acquisition remain undisclosed, with G-Side Capital Advisors acting as the exclusive financial advisor to RealFoundations. As Newmark RF's financial outcomes will now feed into the growing array of recurring Management Services and Servicing offerings, the integration is expected to bolster Newmark's portfolio further.

For those interested in exploring the services of Newmark RF, further details can be found at realfoundations.net.

About Newmark

Newmark Group, Inc. (Nasdaq NMRK), alongside its subsidiaries, stands as a premier entity in commercial real estate, expertly navigating every phase of the property life cycle. By offering a tailored suite of services to a wide spectrum of clients—from property owners to investors—Newmark harmonizes its global reach with market intelligence to deliver unparalleled service across the industry. With over $2.9 billion in revenues for the year ending June 30, 2025, Newmark's footprint encompasses 165 offices globally, powered by over 8,400 professionals across four continents.

As the firm embarks on this new chapter with RealFoundations, industry watchers will undoubtedly keep a close eye on how the merger influences the dynamics of the commercial real estate market worldwide.