#Japan #Shinjuku #SOOBIN #COVERNAT #CHOI YOON JI

COVERNAT Summer Pop-Up Shop with SOOBIN

The renowned Korean apparel brand COVERNAT is excited to announce its first summer pop-up shop in Japan, featuring the brand ambassador SOOBIN. From June 25 to June 30, 2026, fashion enthusiasts will be able to visit this brand new shop located in Lumine Shinjuku, Gallery 2 on the second floor.

Event Details

The pop-up shop will embody the summer season's concept, titled “In a Green Haze,” which merges sophisticated urban aesthetics with relaxed, natural styles. Visitors will find an enchanting blend of summer looks showcased by SOOBIN, who will represent the chic universe of the brand.

In addition to SOOBIN's collection, the event will feature the “Covernat WOMAN” line, highlighted by brand ambassador CHOI YOON JI. This collection focuses on “The Light of Summer,” painting a vibrant picture of the season with a bright and lively mood. Attendees can expect visuals that reflect CHOI YOON JI’s unique sensibilities, offering a delightful summer scene.

Shopping Experience

The pop-up shop will be open daily from 11:00 AM to 9:00 PM. To ensure a smooth entry experience, customers wishing to visit between June 25 and June 28 from 11:00 AM to 1:00 PM can reserve their entry through the official LINE account. Reservations can be made starting from June 17, and close two days prior to each desired entry date.

The shop will accept walk-ins, though customers may need to queue depending on the crowd. After 1:00 PM, entry will be free for everyone.

Limited-Time Offers

As part of the pop-up, visitors can enjoy exclusive offers and giveaways. Customers spending over 10,000 yen will receive a SOOBIN POPUP CARD, available on a first-come, first-served basis, alongside a COVERNAT original pin badge for everyone who makes a purchase. Other unique novelties will also be available while supplies last.

Daily, the first 20 visitors will receive a special gift upon making a purchase (one per person). Gifts may include random items like keychains, hairpins, or socks, while supplies last. Higher spending thresholds will unlock even more gifts:

• - Spend 20,000 yen to receive a random color ball cap.
• - Spend 25,000 yen for a logo T-shirt.

Exclusive SOOBIN Items
The shop will feature a wide variety of items worn by SOOBIN, including popular products that sold out quickly in previous pop-ups. Here’s a glimpse of what you can expect:

• - ARCH LOGO BASEBALL HALF SHIRT: 18,111 yen
• - BASIC STRIPE T-SHIRT: 8,280 yen
• - SEERSUCKER HALF SHIRT: 12,501 yen
• - TROPICAL SUN PATTERN HAWAIIAN HALF SHIRT: 13,900 yen
• - WOMEN CLOVER HEART CABLE HALF KNIT: 12,501 yen

About COVERNAT

Founded in 2008, COVERNAT is a contemporary brand that modernizes inspirations from military, outdoor, and vintage workwear. The brand continues to reinterpret past styles with an innovative perspective each season, catering to the diverse fashion needs of urban dwellers.

For those interested, additional details about the pop-up and collections are available on COVERNAT's official website and social media platforms, including Instagram and LINE.

Make sure to mark your calendars for this unique pop-up experience that seamlessly blends the latest trends with summer vibes. COVERNAT invites everyone to immerse themselves in their curated summer world and enjoy the special offerings available only during this event.