#Japan #Skincare #Tokyo #Ampleur #Circular Beauty

AMPLUER Launches Circular Beauty Project

In a groundbreaking move towards sustainability, AMPLUER, a skincare brand owned by Hi-side Co., Ltd., headquartered in Meguro, Tokyo, announces its Circular Beauty project. This initiative will commence on April 22, 2026, coinciding with Earth Day. Centered in the AMPLUER Skincare Lounge and Cafe located in Ginza, the project aims to collect and recycle 1,000 used cosmetic containers each year, promoting resource circulation and reducing environmental impact.

Why Circular Beauty Now?

Cosmetics play a vital role in everyday life, enhancing beauty and self-confidence. However, the disposal of empty containers poses a significant environmental challenge. Many skincare products utilize various materials—plastic, glass, and metal—which complicate post-use recycling.

In light of this, AMPLUER firmly believes that the pursuit of environmental preservation can harmoniously coexist with the quest for beauty. The brand is committed to creating value not just for users' skin but for the environment in the future. With the initiative, AMPLUER aims to transition from “consumption-based beauty” to “circular beauty,” marking the first step toward a shared sustainable beauty experience with customers.

Future Beauty for Our Planet

Through the recycling of collected containers, a part of the production process for new plastics can be replaced, theoretically preventing emissions equivalent to about 30 to 45 kg of CO₂ for every 1,000 containers collected. This reflects AMPLUER's commitment to not only providing quality products but also striving for a beautiful future for our planet.

One Container, One Step Towards a Greener Future

The environmental contribution from collecting 1,000 empty containers is estimated to be equivalent to the amount of CO₂ absorbed by about 3 to 5 cedar trees in one year. Each seemingly insignificant container adds up to create substantial value for the natural environment. Individual choices from customers are critical in protecting forests and connecting rich nature to future generations.

Transitioning from Consumption to Circulation

Many cosmetic containers originate from petroleum-based resources. This project aims to theoretically prevent the usage of 50 to 70 liters of petroleum resources by collecting 1,000 containers annually. Instead of only consuming limited resources, AMPLUER emphasizes connecting them to new values after the products have served their purpose, ensuring sincerity towards all resources that underpin beauty.

Open Participation in Circular Beauty

Not only AMPLUER products, but also used containers from other brands will be part of this recycling initiative. By removing brand barriers, the program encourages wider participation, fostering a closer connection to sustainable beauty practices in the beauty industry. Customers who bring in empty cosmetic containers will receive AMPLUER skincare items that match the seasons.

Future Outlook

Moving forward, AMPLUER is dedicated to balancing the importance of the earth's environment with the beauty of skin, continuously striving to realize the vision of circular beauty as a forward-looking beauty brand.

Project Overview

• - Project Name: CIRCULAR BEAUTY - Empty Container Collection Project
• - Start Date: April 22, 2026 (Earth Day)
• - Location: AMPLUER SKINCARE LOUNGE & CAFE (Ginza)
• - Address: 5-9-1 Ginza COTY Building 2F, Chuo, Tokyo
• - Business Hours: 11:00 AM - 7:00 PM
• - Contact: 03-5962-8920
• - Collection Targets: Used cosmetic containers, glass containers, plastic containers, aluminum containers (limited to cosmetics)
• - Annual Collection Goal: 1,000 containers
• - More Information Here

About AMPLUER

AMPLUER represents advanced clinical solution cosmetics, culminating from the expertise of various professionals in skincare. In a world where the definitions of beauty and skin aesthetics are becoming diverse, AMPLUER strives to meet the endless desire for beauty, providing products that balance clinical functionality with premium comfort.

• - Official AMPLUER Website

About Hi-side Co., Ltd.

Established in 2003, Hi-side develops high-performance cosmetics like AMPLUER while offering diverse services related to beauty, health, and medical sectors.

• - Headquarters: 1-10-23 Nakameguro 2F, Meguro, Tokyo
• - CEO: Takashi Nezu
• - Founded: March 14, 2003
• - Business Scope: Planning, development, and sale of cosmetics and quasi-drugs; management consulting for beauty salons
• - Company URL