#Japan #Tokyo #Renovation #Art Reform #Reform University

Art Reform's Participation in Reform University 2025

On September 16, 2025, Reform University, organized by the Renovation Industry Newspaper, will feature key representatives from Art Reform. The event will take place at Tokyo Big Sight, where three of Art Reform's distinguished leaders—Katsuya Nakamura, Naoya Taniguchi, and Maki Shirakawa—will contribute their expertise on enhancing site performance in the renovation industry.

Overview of Reform University

Reform University is a dedicated program aimed at boosting the operational skills of sales teams within the renovation sector. The special lectures will encompass a variety of essential topics, from sales techniques and design fundamentals to deeper insights into material knowledge, social media strategies, and understanding user trends. Attendees will have the opportunity to engage with specialists and network during a collaborative gathering following the lectures.

Highlights from Art Reform's Presentation

Art Reform is known for its unique approach towards nurturing young talent, with approximately 70% of its workforce comprising employees in their twenties. These young professionals are entrusted with large-scale renovation projects, thanks to the comprehensive training environment established by the company. This commitment has enabled Art Reform to achieve an impressive customer satisfaction rate of 97%, thereby ensuring consistent quality and reliability. The presentation will focus on achieving a balance between training young professionals and enhancing customer satisfaction, showcasing practical strategies shared by managers actively involved in sales and construction management.

Event Details

• - Event Name: Reform University (Part of Renovation Industry Fair 2025)
• - Venue: Tokyo Big Sight, Conference Room 607
• - Date: September 16, 2025 (Tuesday)

Speaker Sessions:

1. Customer Satisfaction through Youth Engagement
Time: 14:30 – 15:20
Speakers:
- Katsuya Nakamura, Deputy Branch Manager of Ebisu
- Naoya Taniguchi, Kanto Area Manager and Management Planning Division

In this session, participants will learn about effective sales methods that sustain a 97% customer satisfaction rate, all while managing a young workforce actively handling renovation projects without complaints.

2. Quality Control in Renovations
Time: 15:50 – 16:40
Speaker:
- Maki Shirakawa, Deputy Manager of the Construction Management Division and Technical Management Division

This session will delve into the robust construction management techniques employed at Art Reform that allow for high-quality project completion without customer grievances.

About Art Reform

Founded 70 years ago, Art Reform has successfully completed 6000 renovation projects annually, totaling 150,000 renovations across Japan. With operations extending throughout Kanto, Kansai, Tokai, and Kyushu regions, the company engages in both B2B and B2C sectors. Partnering with major real estate companies, Art Reform assists in renovations during second-hand property purchases. On the other hand, their customer-centric B2C services utilize diverse promotional channels, including web, print ads, and television commercials. Notably, the company has been recognized for 14 consecutive years as the top renovation company in the West Japan region, according to the home reform introduction site, Home Pro.

Art Reform continues to pursue its mission to infuse art into living spaces and improve lives with innovative renovation solutions.

Company: Art Reform Inc.
Website: artreform.com
Headquarters: 6-3 Senri Banpaku Koen, Suita City, Osaka
Established: November 1985 (Founded in 1952)
CEO: Tetsuya Ohmoto
Business Focus: Proposing, designing, and executing renovations centered around living spaces.