#USA #Phoenix #PetSmart #Dog Nutrition #Bundle x Joy

Bundle x Joy Expands into PetSmart

Bundle x Joy, a pet-focused lifestyle brand founded by Latina entrepreneur Jess Berger, is reshaping the dog food landscape with the launch of its allergy-friendly and gut-healthy nutrition. Starting this month, Bundle x Joy's products will be available at over 500 PetSmart locations across the U.S., along with online platforms. This significant move aims to provide more pet parents access to high-quality and functional dog food.

A Meaningful Reconnection

This expansion to PetSmart is deeply meaningful for Jess Berger, who began her career in the pet industry at this very retailer in 2007. Having spent nearly a decade in marketing and merchandising, Berger leveraged her experiences to cultivate a brand that prioritizes wellness and community involvement. "Seeing Bundle x Joy on PetSmart shelves now feels like coming full circle," she shared.

The brand’s introduction into the largest specialty pet retailer in North America marks a pivotal moment in its mission to deliver better nutritional options to dogs, especially those facing dietary restrictions due to allergies.

Focused on Health and Wellness

Bundle x Joy's offerings include a carefully curated assortment of poultry-free and grain-free dog foods, treats, and supplements that address common canine allergens. Among the highlights of this launch is the innovative Daily Boost Toppers, a unique line designed specifically for gut health and overall wellness. Available in three varieties—Bone Broth and Colostrum, Pumpkin and Superfoods, and Probiotic and Prebiotic—these toppers aim to enhance every meal and promote happy, healthy dogs.

• - Bone Broth and Colostrum Daily Boost: This tasty supplement supports immunity and gut health, providing a nutritional boost just by mixing it in with regular food.
• - Pumpkin and Superfoods Daily Boost: Packed with fiber, this vegan option helps to calm upset stomachs and maintain healthy digestion.
• - Probiotic and Prebiotic Daily Boost: This formula works to soothe digestive issues and support gut health with probiotics that dogs need for a balanced system.

With research indicating that much of a dog's overall health and immunity stems from gut health, Bundle x Joy proudly integrates functional ingredients like probiotics, prebiotics, colostrum, and collagen into their products. This commitment reflects the brand's dedication to enhancing the lives of dogs and their owners through thoughtful nutrition.

Appealing Branding for Modern Pet Owners

In a market traditionally dominated by dull packaging, Bundle x Joy stands out with its vibrant gradients and striking designs tailored for Millennial and Gen Z pet parents. The aim is to create a fresh and energetic aesthetic that resonates with today’s conscious consumers. Alongside their food products, the brand has expanded its lineup to include complete meals and functional treats, ensuring that dogs receive balanced and nourishing options they deserve.

Giving Back to the Community

Bundle x Joy doesn't just stop at pet nutrition. The brand is dedicated to social responsibility, committing 3% of every sale to support women entrepreneurs through mentorship, grants, and community initiatives. This purpose-driven approach underlines the importance of creating a brand that not only improves pet lives but also uplifts local communities.

To find your nearest PetSmart location carrying Bundle x Joy’s products, or to learn more, visit bundlexjoy.com. You can also follow them on Instagram and TikTok at @bundlexjoy for wellness updates and more joyful moments with your furry friends.

About Bundle x Joy

Bundle x Joy champions a healthier and happier life for dogs through their gut-friendly, USA-made nutrition. Each product is designed with a focus on the increasing rates of food allergies among canines, utilizing responsibly sourced proteins and superfoods to foster better digestion and wellness. Founded by Jess Berger, a passionate Latina entrepreneur, Bundle x Joy embodies a movement aiming to enrich the pet food market while giving back to the community.