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Nordstrom Rack Expands to Williamsburg, Virginia

Seattle-based fashion retailer, Nordstrom, Inc., is excited to announce the opening of a new Nordstrom Rack location in Williamsburg, Virginia, expected to launch in Fall 2026. This strategic move is a part of Nordstrom's ongoing expansion and commitment to serving the vibrant community of Williamsburg.

Gemma Lionello, President of Nordstrom Rack, expressed the company's enthusiasm, stating, "We look forward to being a part of the Williamsburg community and serving our customers with an amazing offering of great brands at great prices." This sentiment highlights Nordstrom's dedication to providing an exceptional shopping experience while introducing new customers to their retail offerings.

The new store will span 25,000 square feet, conveniently situated in Settlers Market, a popular shopping hub that also features well-known retailers like Michael's, Ulta Beauty, Trader Joe's, and HomeGoods. Its prime location near Monticello Avenue and Humelsine Parkway allows easy access for shoppers in the surrounding areas.

According to the property management team at Settlers Market, they are eager to welcome Nordstrom Rack as part of their retail lineup. They emphasized, "This fantastic addition not only reflects our long-term commitment to the vibrant community of Williamsburg but also enhances the shopping experience for our customers. We can't wait for our guests to enjoy the Nordstrom Rack experience, and look forward to seeing how it will elevate our already diverse retail mix."

Nordstrom Rack is the off-price arm of Nordstrom, dedicated to offering customers discounts of up to 70 percent on popular apparel, accessories, beauty products, home decor, and shoes from renowned brands found in Nordstrom's flagship stores. The newest Williamsburg location will feature additional conveniences such as online order pickup from both Nordstrom.com and NordstromRack.com, making shopping even more accessible and efficient.

Lionello also pointed out that this new outlet reflects the company's Closer to You strategy, aimed at enhancing customer engagement through interconnected shopping experiences across both physical and online platforms. Nordstrom Rack has become a cornerstone for attracting new customers, and this location is set to contribute significantly to the local market.

With this acquisition, Nordstrom continues to grow its economic impact in Virginia, where it currently operates two Nordstrom stores and seven Nordstrom Rack locations, generating over 1,000 jobs statewide. The company remains focused on investing in the communities where it resides, ensuring mutual growth and support.

Over the past four years, Nordstrom has collaborated with its customers to donate over $2 million to Big Brothers Big Sisters of the United States, demonstrating their commitment to community involvement. This initiative not only supports the recruitment and training of adult mentors but also provides essential mentorship opportunities for youth.

Nordstrom, founded in 1901 as a shoe store, has a long-standing tradition of customer service at its core. As they continue to expand with new locations like Nordstrom Rack in Williamsburg, they remain committed to helping customers feel good and look their best while striving to leave a positive impact on the world.

The addition of Nordstrom Rack to Williamsburg is highly anticipated, and it promises to elevate the shopping landscape for both locals and visitors alike. With the opening set for 2026, residents can look forward to enjoying the range of products and services that Nordstrom Rack will bring to their community.