Taco Bell Returns with Live Más LIVE Featuring 2026 Menu Drops and Hollywood Stars
Taco Bell's Live Más LIVE Returns for 2026
Taco Bell is making a bold return with its highly anticipated event, Live Más LIVE, showcasing the brand's innovative 2026 menu. Scheduled to premiere on March 10 at the historic Hollywood Palladium, this year’s one-night-only variety special will be hosted by the dynamic musical artist Vince Staples. It marks the third year of this festive celebration, bringing together fans, food, and star power in an unprecedented show format.
A Night to Remember: What to Expect
This year's show promises to be a thrilling mix of entertainment. Fans can anticipate an electrifying atmosphere featuring comedic segments, unique musical performances, and surprise celebrity appearances. Renowned names like Ariana Madix, Doja Cat, and more will join Staples on stage, ensuring a night full of excitement and unforgettable moments. Taco Bell has crafted this year's special to reflect the essence of Hollywood, creating a vibrant experience that embodies both the passion of the Taco Bell community and the glamour of the entertainment industry.
Each segment will highlight the innovative new menu items for 2026, breaking barriers with over 20 never-before-seen offerings. Fans will get a sneak peek at Taco Bell's culinary innovations, blending traditional flavors with modern twists. Throughout the event, viewers will witness quirky and spontaneous showcases intended to engage Taco Bell's loyal customer base, injecting memorable laughter and anticipation into the evening.
Taco Bell Rewards Members Get Exclusive Access
In a nod to its dedicated fans, Taco Bell is offering exclusive opportunities for Taco Bell Rewards Members. This includes access to in-show surprises and a limited number of tickets for local fans to attend the event live. Members should keep an eye on their emails for invitations detailing this unique chance to be part of the action. Additionally, they can take advantage of special promotions through the Taco Bell app during the show.
It's not just about watching; it’s about being part of the fun! Rewards members can enjoy special offers like a reduced delivery fee and chances to win signed merchandise during the live event, making for an interactive experience where fans can engage with the brand in real-time.
Celebrating A Legacy of Innovation
Since its inception in 2024, Live Más LIVE has evolved from a simple menu preview into a groundbreaking event in the Quick Service Restaurant (QSR) sector. It represents not only Taco Bell's latest culinary innovations but also a cultural phenomenon that resonates with fans across generations. Taco Bell has consistently introduced viral hits through this platform, solidifying its place in the fast-food landscape as a trendsetter.
Taylor Montgomery, Taco Bell's Global Chief Brand Officer, expressed excitement about this year’s iteration, stating, “Live Más LIVE is about co-creating with our fans. This event embodies their enthusiasm and channels it into something extraordinary that we can all enjoy together.” It underscores how Taco Bell continues to push boundaries and spark dialogue with its community, crafting a narrative that feels personal and engaging.
Don’t Miss the Premiere!
Taco Bell's Live Más LIVE: A Night at the Palladium will stream exclusively on Peacock starting at 12 PM ET / 9 AM PT on March 10. If you’re in the Los Angeles area, act fast to secure your spot for a chance to attend this monumental occasion.
Fans looking to enhance their viewing experience can opt for special offers within the Taco Bell app during the event. This includes exclusive deals and merchandise opportunities that allow everyone to partake in the night’s festivities, no matter where they are.
Final Thoughts
With the combination of Taco Bell’s imaginative culinary presentations, celebrity guest appearances, and engaging fan experiences, Live Más LIVE stands to be a can't-miss event that will set the tone for the year ahead. Tune in, enjoy the show, and celebrate what makes Taco Bell special. As this innovative brand continues to reshape the landscape of fast food, fans can look forward to a delightful evening that intertwines tradition with contemporary flair. Mark your calendars for this memorable night with Taco Bell!