#Japan #Shinagawa #ABITOKYO #S Holdings #Tsubasa Channel

S Holdings Shines in TikTok Live Commerce

In January 2026, the Tsubasa Channel, operated by S Holdings, achieved remarkable success by securing the top spot in the GMV (Gross Merchandise Value) rankings on TikTok Shop for three consecutive months. This accomplishment underscores the channel's effective strategies and innovative approaches in live commerce, as it looks to blend daily experiences with futuristic solutions.

Strategies Behind Success

The success of the Tsubasa Channel in January wasn't merely due to extended streaming hours; it involved a comprehensive application of efficiency and data analysis. Here are the three core strategies that played a pivotal role:

1. Focusing on Optimal Time Slots

Using accumulated viewer data, the team concentrated efforts during peak purchasing hours, creating a tailored broadcasting schedule aligned with the target demographic's lifestyle. This strategic decision allowed for maximum sales efficiency in a limited timeframe.

2. In-Depth Market Research and Pricing Optimization

By continuously analyzing competitor trends and real-time price fluctuations in the e-commerce market, the team adjusted sales prices flexibly. By clarifying reasons to buy now, the channel successfully facilitated quicker purchasing decisions among viewers.

3. Curated Bestsellers with Engaging Presentations

The team analyzed successful past products to determine what items were in demand now, assembling a selection of bestsellers. Instead of just showcasing products, they focused on unique live demonstrations, making visual presentations that enhanced viewer trust and engagement.

Collaborative Event Featuring Five Korean Brands

In mid-January, the Tsubasa Channel hosted a concentrated three-day collaborative live event featuring five emerging Korean brands that exemplify the latest in beauty and lifestyle. Each brand presented unique program formats that highlighted their specialties, resulting in impressive viewership and sales.

• - Day 1 (January 15): innerTIDE
• - Day 2 (January 16): res novae, Tender garden, LYAJIN
• - Day 3 (January 17): DIFFER&DEEPER

This collaboration not only attracted viewers but also showcased the diversity and innovation within the Korean beauty and lifestyle sectors.

About Tsubasa Channel

As one of the leading sales channels in the realm of TikTok live commerce, the Tsubasa Channel excels in promoting high-end lifestyle products ranging from beauty items and Korean cosmetics to dietary supplements and the in-house apparel brand ABITOKYO. Recently, the channel has been actively involved in a regional revitalization project. Partnering with local governments and businesses from various regions of Japan, such as Miyagi, Mie, and Hokkaido, the channel aims to directly highlight regional specialties. In a remarkable achievement, it recorded over 40 million yen in sales within just two days, setting a new benchmark for regional engagement through live commerce.

For media inquiries, the S Holdings PR team welcomes you to reach out for potential live commerce coverage opportunities.

Company Overview

• - Company Name: S Holdings Co., Ltd.
• - Head Office Location: 3-5-11 Kami-Odaka, Shinagawa, Tokyo, MEGURO VILLA GARDEN 4th Floor
• - CEO: Eiyon Jin
• - Established: May 14, 2012
• - Capital: 500 million yen
• - Business Activities: Live commerce business, live commerce talent development, branding, apparel business, AI systems, and IT services.
• - Company Website: S Holdings

For more information about the Tsubasa Channel on TikTok, visit Tsubasa Channel on TikTok.