#United States #Irving #Mothers Against Drunk Driving #Super Bowl LX #Safe Ride

MADD's Super Bowl Safety Campaign

As Super Bowl Sunday approaches, a significant focus is placed on not only the exciting matchups but also on ensuring safety for millions of fans across the nation. Mothers Against Drunk Driving (MADD) is stepping into the spotlight, delivering a vital message: safety should be a priority during the celebrations. With gatherings in bars, homes, and stadiums alike, it is crucial for fans to have a reliable game plan to get home safely.

According to recent statistics from the National Highway Traffic Safety Administration (NHTSA), Super Bowl Sunday has consistently ranked as one of the most dangerous days of the year for impaired driving incidents. In 2023, nearly half of all traffic fatalities on this day involved drivers with alcohol in their systems. These figures are a stark reminder that increased festivities often lead to risky choices behind the wheel. MADD is calling upon every football fan to take football's spirit of cooperation to their travel plans as well.

MADD's CEO, Stacey D. Stewart, emphasized that planning a safe ride home should be the ultimate goal for every fan gathering to enjoy the Super Bowl.

"Super Bowl Sunday is about teamwork for players and fans alike," Stewart stated. “Planning a safe ride home is the ultimate game-winning play. Whether you use ridesharing, designate a sober driver, or take public transportation, the most important decision fans can make is to never drive impaired."

The Decide to Ride Coalition, led by MADD, Anheuser-Busch, and Uber, is dedicated to spreading this crucial message. The coalition promotes preventative measures by offering digital outreach, visibility at stadiums, and ride-sharing discounts, urging fans to plan their transportation before indulging. By mobilizing resources effectively, they aim to encourage sober driving and cut down on impaired-related accidents.

Fans are also being urged to get involved with MADD's "Take A Minute, Make A Plan" initiative. Through this program, fans are encouraged to pause before festivities to ensure their safe return home. From now until February 9th, football enthusiasts can use a specific code in their Uber wallets to avail a discount on rides during game days — a perfect way to prioritize safety.

To further engage fans during Super Bowl events, MADD plans local safety activations in cities such as San Francisco. These initiatives will not only provide visible transportation options like branded trolleys and pedicabs but also remind attendees of the importance of planning ahead. Fans will find information at the Super Bowl LX Studio 60 concert series and enjoy interactive booths at the game-day tailgate, where they can participate in games stressing the message that a little preparation can lead to safer outcomes.

The overarching goal of MADD and its partners is to promote a culture of safety on one of the biggest sporting days of the year, emphasizing that celebrations should conclude cheerfully and without tragedy. With resources for non-alcoholic drink options and support for designated drivers, host gatherings as well as participants are encouraged to adopt responsible habits.

MADD has been instrumental in advocating for stricter laws and community support for more than four decades, having saved countless lives through awareness and advocacy efforts. With their ongoing initiatives, they aim to ensure a future where no family has to suffer the consequences of impaired driving. The countdown to Super Bowl LX isn’t just about thrilling plays and scores; it’s about making informed decisions that prioritize life and safety on the roads.

As the nation gears up for the big game, MADD’s message is straightforward: Celebrate wisely, plan ahead, and remember that a little initiative can mean the difference between a joyous return home and a devastating night. Let’s make safety a priority this Super Bowl Sunday.