#United States #Tempe #GoDaddy #AI Agents #ANS Marketplace

GoDaddy's New ANS Marketplace Revolutionizes AI Trust

GoDaddy, a leader in the domain registration space, has unveiled a significant enhancement to its Agent Name Service (ANS) with the introduction of the ANS Marketplace. This innovative platform is designed to help users identify trustworthy AI agents, thereby enhancing security and user confidence in digital frameworks.

What is the ANS Marketplace?

The ANS Marketplace, accessible at www.GoDaddy.com/ANS, is a newly launched service that allows entrepreneurs, developers, and businesses to discover AI agents that have been verified by GoDaddy. This marketplace not only showcases these agents but offers insights into their functionality and operational capabilities. By providing a familiar naming and verification process, it aims to establish clear trust signals for AI agents, much like how domain names create trust for websites.

Ensuring Safety on the Internet

GoDaddy’s development of the Agent Name Service serves a critical purpose: to safeguard users against malicious or rogue AI agents. The system relies on a combination of human-readable names and cryptographic verification, ensuring that AI agents can be identified and governed across various platforms effectively.

Travis Muhlestein, GoDaddy's chief technology officer, elaborated, “ANS is about making AI agents as discoverable and trustworthy as domains and websites.” He emphasized that the ANS Marketplace serves as a showcase for what trusted AI agents can accomplish, while also establishing a standardized definition for what constitutes a trustworthy agent.

Practical Use Cases for AI Agents

The launch of the ANS Marketplace includes a handpicked assortment of AI agents designed to assist small businesses and developers. Some of the notable agents include:

• - Brand Advisor: Helps generate business and domain name ideas based on user input and checks availability.
• - Home Page Advisor: Analyzes existing web pages and offers suggestions for improvement, including basic SEO checks.
• - Place Reviews Analyzer: Gathers and summarizes sentiment from public Google Maps reviews for businesses such as restaurants.
• - Social Media Post Generator: Crafts Instagram-style posts, generating catchy titles and image concepts based on input webpage content.
• - Business Information Snoopy: Checks the consistency of business details across major online platforms.

These agents showcase how ANS-verified AI can empower businesses while maintaining verifiable standards of accountability.

Expanding the ANS Ecosystem with WooCommerce Agents

In addition to the aforementioned agents, GoDaddy has also rolled out 20 AI agents based on their WooCommerce offerings. These agents are directly sourced from real e-commerce stores hosted on GoDaddy, illustrating how merchants can effectively utilize AI to enhance customer interactions, manage product inquiries, and streamline the shopping experience.

By integrating WooCommerce stores into the ANS framework, GoDaddy is demonstrating the potential for existing e-commerce operations to transition into the emerging landscape of digital agents while maintaining confirmed identity and operational control.

Recognizing Trusted Agents with ANS Badges

To simplify identifying trustworthy agents on the platform, GoDaddy has introduced ANS-verified badges. These badges signify that:

• - The agent is registered and named through ANS.
• - Its identity has cryptographic verification.
• - Users can evaluate the agent's status and policies before trusting them with data exchange.

These visual indicators are critical for enabling users to easily distinguish between verified agents and those that may pose risks, aligning with GoDaddy's mission of fostering a trustworthy internet.

Get Started with the ANS Marketplace

Developers and businesses are encouraged to explore the ANS Marketplace and engage with the available agents at www.GoDaddy.com/ans. For those interested in deeper integration and developer standards, documentation regarding the ANS API and specifications is available through GoDaddy's resources.

About GoDaddy

As the world's largest domain registrar, GoDaddy supports millions of entrepreneurs globally in launching, growing, and scaling their enterprises. Through offerings like GoDaddy Airo®, which boasts AI-powered tools to streamline business development, the company aims to facilitate online presence establishment and enhance operational efficiency. For further insights about GoDaddy's services, visit www.GoDaddy.com.