#Japan #Tokyo #Kirin Ichiban #Kirin City #Lemon Salmon

Kirin Ichiban Launches New Project to Celebrate Japan's Culinary Delights

Kirin Brewery Company, led by President Hideki Horiguchi, proudly announces the inception of a new project that is set to uplift Japan's culinary landscape through their flagship product, Kirin Ichiban Shibori beer. Since its launch in 1990, Kirin Ichiban has been committed to spreading joy across Japan with the delightful flavors that come from their unique "First Press" brewing process, which utilizes only the finest quality barley.

The core of this new initiative is to celebrate Japan's diverse and delicious food culture, particularly focusing on the emerging "new flavors" found in various regions throughout the country. Starting December 2025, Kirin will progressively introduce this project, aiming to bring informative and enjoyable culinary experiences to a broad audience.

As a first step, Kirin City, a subsidiary of Kirin Brewery (headed by President Jun Hatano), will unveil limited-time dishes at its 27 locations across Japan. The debut menu will highlight the luscious goodness of Hiroshima Lemon Salmon, starting with an Ethnic Poke made from this unique fish, available from December 17 to December 30, 2025. Following this, from January 7 to February 3, 2026, guests can indulge in a Mustard Sauce Carpaccio featuring the same fresh lemon-infused salmon.

About Hiroshima Lemon Salmon

Hiroshima Lemon Salmon is a uniquely bred fish nourished with feed mixed with fresh lemon juice sourced from Hiroshima. This innovative feed not only reduces the fish's natural odor but also enhances the meat's delicate flavor, lending it a subtle lemon aroma and a captivating orange hue. This new culinary direction promises to introduce diners to a delightful experience, emphasizing the incredible flavor spectrum available from the Hiroshima region.

Kirin Ichiban aims not only to promote these unique new tastes but also to expand joy through the pairing of food with beer. The project will evolve beyond Kirin City’s menu enhancements, broadening its reach across Japan in an initiative designed to imbue communities with culinary excitement rooted in local flavors. Every release will further engage patrons and food enthusiasts. Stay tuned for more updates as we embark on this culinary journey.

About Kirin City

Kirin City is a beer restaurant dedicated to delivering remarkable flavors enhanced by the producers' ardor and a touch of creativity. Featuring a variety of beers served by certified Beer Meisters, guests can indulge in seasonal dishes paired perfectly with a selection of brew options. The menu offers an impressive lineup, including the cherished double-poured "Ichiban Shibori" and eight variations of the traditional three-pour German beers, alongside over 80 beverages ranging from wines and highballs to cocktails and non-alcoholic options.

Limited-Time Menu Details

1. Hiroshima Lemon Salmon Ethnic Poke
- Description: A flavorful pairing of salmon and avocado, accented with a hint of nam pla and garlic. Perfect for topping on crackers.
- Price: ¥750
- Available: December 17 to December 30, 2025

2. Hiroshima Lemon Salmon Carpaccio with Mustard Sauce
- Description: Rich, garlicky sauce perfectly complements the subtle salmon meat. Adding a squeeze of lemon brightens the dish further.
- Price: Regular: ¥1,280, Small: ¥750
- Available: January 7 to February 3, 2026

Note: The limited offerings will be available at select locations, including Shibuya, Shinjuku, and Yokohama, among others. Specific outlets may have temporary closures for renovations.

Product Overview

• - Product Name: Kirin Ichiban Shibori Beer
• - Launch Area: Nationwide
• - Packaging and Size: Available in various sizes including 135ml, 250ml, 350ml, 500ml cans, and assorted bottled options.
• - Price: Open Price
• - Alcohol Content: 5%
• - Alcohol Amount: For a 350ml can, it contains 14g of pure alcohol, while a 500ml can has 20g.
• - Manufacturing Facilities: Produced across multiple plants in Japan, including Hokkaido, Sendai, and Osaka.

This project proudly highlights the synergy of local food and the timeless enjoyment that Kirin Ichiban beer brings to the table.